Packaging Innovation
packaging design trends 2016
December 16, 2016

What a year it’s been! These packaging design trends shaped 2016

Packaging design trends will always come and go. Some pass us by in a flash. But every once in a while, we come across a trend we wish we never have to let go of. Fortunately for us, 2016 has been packed with such noteworthy packaging design trends. So of course, we just couldn’t resist having a closer look at four of them to end the year in style …

1. Flex to the max

Pouches and flexible packaging were all over the packaging industry in 2016. Surprising? Not really. Between 2010 and 2014 alone, the market share of flexible packaging for consumer goods increased by 56 percent. So we kind of saw that one coming. We also don’t see this trend coming to an end anytime soon, thanks to the endless design possibilities it offers.

2. One-size-doesn’t-fit-all

Catering to changing demographics and the consumer’s tendency to shop consciously, the packaging industry turned to a more diverse range of sizes. Single-serve packaging for the win!

3. Custom printed packaging

You can’t say custom-printed packaging without saying Coca-Cola, right? The company’s clever marketing campaign virtually got consumers ransacking shelves just to find that one bottle or can with their name on it, leading other brands, including Nutella, to jump on the bandwagon without hesitating.

4. So long, economy pack. Hello, ecological pack!

Green packaging concepts have been trending for years now, and 2016 was no exception. In previous years we witnessed some remarkable eco-friendly initiatives such as Nespresso launching their recycling centers for coffee capsules, and the growing popularity of recycled paper carrier bags. But 2016 in our mind mostly stands out because of the increasing use of alternative recyclable packaging materials.   Inspired by Packaging of the World