There’s something about walking through a candy aisle that makes us feel like children again, isn’t there? Is it a simple case of nostalgia
? Is it because our taste buds will never grow tired of all that sweet creaminess and crunchiness? Yes. But not only that. The packaging matters just as much as the candy itself – if not more. Not convinced? Then feast your eyes on these yummy candy packaging designs
1. Hopeatoffee: stripy, simple, striking!
This stripy packaging design by Bond
for Hopeatoffee licorice
is striking yet ever so simple. Rumor has it that this delicious candy packaging boosted sales tremendously without even the slightest bit of media advertising.
2. Zubi Candy Rocks: simply fantastic
What would Willy Wonka
do if he had to create candy packaging
from scratch? We imagine it would look a little something like this design for Zubi Candy Rocks by Sam Baliga
. Fantastically fantasy-inspired!
3. Lolli and Pops: not just for chocaholics
You don’t even have to like chocolate
for this packaging design to put a smile on your face! Created by Valerie Durak
for Lolli and Pops, this scrumptious candy packaging is almost too beautiful to unwrap. Almost.
4. Sugarlove: minimalist candy packaging design
purposely chose to let Sugarlove’s candy do the talking when she created this minimalist
packaging design. Or, to put it the packaging designer’s own words: “Infusing individuality and personality
into each piece of candy, the minimalist approach focuses on the character behind the candy and creates a relatable and fun user experience.”
5. The Grown Up Chocolate Company
Ever notice how candy seemed to taste even better when you were a child? The Grown Up Chocolate Company to the rescue! They had Toast
design these Harry Potter-esque candy bar wrappers
, recreating “a delectable, hand-made chocolate experience that you haven’t felt since you were a child.”
Inspired by How