Packaging Innovation
July 4, 2016

Enough is enough. Simplify your packaging design!

We’re only halfway through the year, but 2016 has already seen many packaging design trends come and go. If you’d ask us to describe all these trends in one word, however, we wouldn’t have to think twice about it. Packaging design trends in 2016 all come down to one and the same thing: essentialism. Mind you, there’s a difference between essentialism and minimalism. Read this article to learn all about it and have a look at some of 2016’s most inspiring essentialist designs.

Packaging design for the overwhelmed consumer

The 2016 consumer is confronted with a vast sea of information all day every day. As contradictory as it may sound, that means the ‘louder’ a packaging design, the smaller the chance the product will catch the consumer’s eye. Consumers long for simplicity, clear messages, digestible lists of ingredients, … and they’re willing to pay the extra price. Enter essentialist packaging design!

These essentialist packaging designs are simply gorgeous …

By the way: no, we’re not referring to the age-old saying that ‘less is more’. And if you’re a packaging designer, we’re certainly not trying to push you towards minimalism – which tends to come off as cold, distant and bland. We’re talking about simple packaging designs that send a clear, no-nonsense message and still manage to bring a smile to the consumer’s face. Packaging designs such as these, for example …

Don Papa & Dr. Feelgood

These packaging designs for Don Papa rum and Dr. Feelgood may not look simple, but they sure do remind us of simpler times. And no matter how ornate the font may be, the retro colour palettes are kept deliciously minimal – or better said, essential.

Catherine Adreani

There’s no way these jars and bottles designed by Catherine Adreani are going to steal the spotlight in your bathroom. And yet, you must admit that it’s hard to stop looking at them, isn’t it?

The Honest Company

Tampons are not the kind of thing you want to have on display, but this simple yet pretty packaging design by The Honest Company sure makes for an excellent excuse to do so anyway.   Inspired by: The Dieline