A great product packaging design
is, of course, awesome to look at, but there’s more to it than meets the eye. Next to appearance, safety is an important – if not the most important – aspect of packaging design as well. A packaging design that is unsafe or causes wrap rage
can harm the consumer and anyone involved in making and transporting the packaging, not to mention the brand’s image
and your reputation as a packaging designer.
Safe food packaging design
Safety guidelines for food packaging
vary from country to country. Evidently, food packaging cannot contain harmful chemicals. But while certain perfluorinated compounds
(pfcs) are banned in the U.S., that isn’t necessarily the case in other countries (still, you are strongly advised not to use them anyway). Make sure you look into all relevant legal requirements before you design any type of food packaging and always have it manufactured by a reputable and experienced company.
Childproof packaging design
The pharmaceutical industry
certainly isn’t the only industry that needs to ensure childproof packaging designs. No matter what product you’re selling, there is no way to make sure a child won’t come into contact with it. That’s why it’s best to be on the safe side (no pun intended) and avoid small parts and sharp edges
as much as possible. Remember to include a warning label on your packaging if the design isn’t safe for children.
Packaging design that prevents product damage
Safety concerns aside, as a packaging designer you should also consider how you are going to keep the product safe from damage during transportation
. Choose materials wisely so your packaging won’t suffer from weather conditions, and use a pallet configuration calculator
to ensure optimal pallet stackability
Read more on safe product packaging design
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