Packaging Innovation
safe packaging design tips
July 18, 2016

Just how safe is your product packaging design?

A great product packaging design is, of course, awesome to look at, but there’s more to it than meets the eye. Next to appearance, safety is an important – if not the most important – aspect of packaging design as well. A packaging design that is unsafe or causes wrap rage can harm the consumer and anyone involved in making and transporting the packaging, not to mention the brand’s image and your reputation as a packaging designer.

Safe food packaging design

Safety guidelines for food packaging vary from country to country. Evidently, food packaging cannot contain harmful chemicals. But while certain perfluorinated compounds (pfcs) are banned in the U.S., that isn’t necessarily the case in other countries (still, you are strongly advised not to use them anyway). Make sure you look into all relevant legal requirements before you design any type of food packaging and always have it manufactured by a reputable and experienced company.

Childproof packaging design

The pharmaceutical industry certainly isn’t the only industry that needs to ensure childproof packaging designs. No matter what product you’re selling, there is no way to make sure a child won’t come into contact with it. That’s why it’s best to be on the safe side (no pun intended) and avoid small parts and sharp edges as much as possible. Remember to include a warning label on your packaging if the design isn’t safe for children.

Packaging design that prevents product damage

Safety concerns aside, as a packaging designer you should also consider how you are going to keep the product safe from damage during transportation. Choose materials wisely so your packaging won’t suffer from weather conditions, and use a pallet configuration calculator to ensure optimal pallet stackability.   Read more on safe product packaging design.     Inspired by Soopak