Packaging Innovation
pharmaceutical packaging design for e-commerce
March 13, 2018

Is your pharma packaging design ready to go ‘viral’?

The rise of e-commerce has made supply chains more complex – and prone to counterfeiting – than ever before. The pharmaceutical industry is no exception, with the FDA estimating that about 10 percent of all pharmaceuticals sold globally are counterfeit. As the number of counterfeit pharmaceuticals circulating the world continues to climb, manufacturers and pharmaceutical packaging designers are increasingly turning to innovative anti-counterfeiting solutions.

109.2 billion USD by 2025

More and more consumers are purchasing their pharmaceuticals online. Experts forecast the global e-commerce market for pharmaceuticals will be worth 109.2 billion USD by 2025, driven by an ever increasing number of internet users, improved internet access in general and a rapidly expanding group of elderly consumers who experience difficulties visiting physical pharmacies.

Is your pharmaceutical packaging design ready for 2019?

Global e-commerce market for pharmaceuticals

North America is holding the majority of the e-pharma market share for now, owing to a growing elderly population and the healthcare sector making significant investments in IT. Within North America, the US are the largest market for pharmaceutical e-stores due to the presence of various key players. The industry is also keeping a close eye on the Asia-Pacific region, which is expected to become the fastest growing in the next few years thanks to improving infrastructure and the presence of emerging economies like India and China.

Smart pharma packaging design to the rescue

However, with online growth comes an increasing amount of counterfeit drugs entering the supply chain. To safeguard the consumer’s health and keep counterfeiters from piggybacking on the good reputation of well-known brands, it’s smart pharmaceutical packaging to the rescue.

Track-and-trace technologies

gtrack and trace pharmaceutical packaging design As incorporating track-and-trace technologies is becoming the new norm in pharmaceutical packaging, QR codes, holograms, UV-sensitive ink, tamperproof closures and security labels allow manufacturers and retailers to authenticate pharmaceuticals in all stages of the supply chain, and in some cases even give consumers – who simply have to scan the product with their smartphone –  extra information about the origin, possible side-effects and ingredients used. According to Smithers Pira, the anti-counterfeit packaging market is set to grow at a compound annual growth rate of 5.3 percent, reaching 3.6 billion USD by 2022.

Inspired by Packaging Strategies