Packaging Innovation
June 9, 2014

“Design is intelligence made visible” – the world’s best packaging quotes

A lot has been written about design and packaging – a quick search on Google provides thousands of results! As most of you probably don’t have the time to read them all, we’ve collected some of the best packaging quotes. Quirky, smart or downright funny, these are no doubt the best lines on packaging you will read today. We hope they provide you with some new, creative ideas!

“More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging.” – Dave Barry

“In the absence of any other Marketing messages, our packaging – comprised of the trademark, our design, color and information – is the sole communicator of our brand essence. Put another way – when you don’t have anything else – our packaging is our Marketing.” – Philip Morris

“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.” – Frank Chimero

“The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.” – Jerry Only

“From packaging materials, through fibers, foams and surface coatings, to continuous extrusions and large-scale moldings, plastics have transformed almost every aspect of life. Without them, much of modern medicine would be impossible and the consumer electronics and computer industries would disappear. Plastic sewage and water pipes alone have made an immeasurable contribution to public health worldwide.” – Norman C. Billingham

“Simple is good.” – Jim Henson

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” – Paul Rand

“Some people are really good at packaging themselves. But that’s not really me.” – Sophie Ellis-Bextor

“Good design is obvious. Great design is transparent.” – Joe Soprano

“If design isn’t profitable, then it’s art.” – Henrik Fiskar

“Design is intelligence made visible.” – Alina Wheeler