Packaging Innovation
June 23, 2016

Buy me! 4 examples of great interactive packaging design

The packaging industry is a competitive one in which creativity makes all the difference. In order to come up with something that stands out on the shelves, packaging designers are always on the lookout for something different. Right now, interactive packaging design is on the rise – and with good reason. It’s cool, it’s funny, and it sure captures the consumer’s attention and imagination. Are you a packaging designer? This article discusses four examples of interactive packaging designs you’ll wish you’d come up with yourself!

1.     Bring your own plate

When it comes to a quick lunch or grabbing a bite on the go, nothing beats the convenience of a pre-packaged sandwich. It doesn’t take up much space in your bag, you can easily eat it with your hands and, since you can use the packaging to catch your crumbs and spills, you don’t even need a plate to enjoy your meal. But just in case you do like cutlery and a plate, Asda’s got you covered …

2. In the mood for a cup of coffee?

  We could not help but smile when we spotted this coffee cup design for Gawatt. Are you a morning person or do early mornings give you a headache? At Gawatt there’s always a coffee cup that matches your mood.

3. Squeeze till you drop!

  Have you always wanted to pour yourself a glass of wine and pretend to be playing the accordion while you’re at it? Thanks to this cool wine packaging design by Zube, you can!

4. Here, have an origami flower and a beer

  Origami and flowers may not be the first thing you think of when it comes to beer, but you have to admit that this beer label turned origami flower is eye-catching, to say the least. We’re not too sure whether this packaging design will prove popular with the average male consumer, though … Inspired by Hongkiat