Did you know that we’ve been buying milk in cartons and plastic containers for more than sixty years now? As consumers are becoming more and more environmentally conscious, the dairy industry recently decided that the time was ripe to give the old-fashioned milk packaging a sustainable make-over
Isn’t milk packaging sustainable already?
We know what you’re thinking. ‘What’s wrong with plastic containers
and Tetra Pak
?’ Well, plastic milk bottles are usually made of high density polyethylene
, which does not biodegrade in landfills and loses some of its tensile strength when recycled. Tetra Pak cartons, although reasonably sustainable, require a dedicated recycling facility located in Brazil, due to their plastic coated lamination and the aluminum elements they contain.
GreenBottle: milk in a bag in a box
Probably the hardest part of introducing a new type of milk packaging is getting the consumer to like the change. Which is what makes GreenBottle such a cunning design. It looks like a traditional plastic milk container, while it’s actually a cardboard tray
that’s shaped like a bottle and contains a low density polypropylene bag. Producing GreenBottles requires one third less energy than conventional milk containers. GreenBottles also have a 48 percent smaller carbon footprint
Jugit: milk in a bag in a jug
Similar to GreenBottle, Jugit offers milk in a pouch
. Using pouch packaging
for milk is not new, as it was already introduced in several countries a few years back but failed to impress. Apparently, consumers were put off by fears that the pouch would burst, and found it difficult to use. In the case of Jugit, however, the pouch is contained in a reusable and easy-to-pour
polypropylene jug. And what’s even more fun: Jugit produces 75 percent less waste than traditional milk packaging.
Inspired by Best in Packaging