Packaging Innovation
February 23, 2017

Is this Tetra Pak a milk carton or a bottle? It’s both!

It may look like a plastic bottle from afar, but make no mistake: the Tetra Evero Aseptic bottle is made of carton. Developed specially for milk and other dairy fluids, it is the first aseptic carton bottle able to preserve oxygen-sensitive enrichments, thanks to new oxygen barrier properties.

Reinventing the traditional glass milk bottle

Tetra Evero Aseptic’s bottle shape is no coincidence. “The iconic glass bottle […] is deeply rooted in people’s hearts and emotions – and the inspiration for Tetra Evero Aseptic”, a spokesperson for Tetra Pak explains. “It combines the appeal, easy handling, opening and pouring of a bottle with the environmental advantages of a carton, making it the perfect choice for ambient liquid products.”

Milk carton with a polyethylene top

The Tetra Evero Aseptic was carefully designed with both the consumer and dairy producers in mind. Its cylindrical body, combined with flat side panels, allows for a good grip. An injection-moulded top made of recyclable, high-density polyethylene makes it easier to pour without spilling. The top can easily be separated from the carton body for recycling purposes. And, as the bottle’s surface is entirely printable, it offers dairy producers and packaging designers endless possibilities to create innovative dairy packaging with strong shelf appeal.

Tapping new dairy business opportunities

As it is perfectly suitable to preserve all dairy products that have oxygen-sensitive enrichments, the Tetra Evero Aseptic bottle enables dairy producers to tap new business opportunities. They can now use the same packaging and processing machines to offer a much wider range of dairy drinks, including soy milk, vitamin enriched milk, ambient white milk, baby milk, …

Award-winning dairy packaging

Since the first edition of Tetra Evero Aseptic was introduced in 2011, the carton bottle has received international recognition from the World Packaging Organisation in the form of a WorldStar Award. The innovative bottle also received the International Forum Packaging Design Award in 2014 for its environmental benefits, having a much smaller carbon footprint than its plastic counterparts.   Inspired by Tetra Pak