New LIV Design
The LIV organic athletic drink originally came in a clear bottle with a center band label with the logo. After a study of the supermarket shelves and questioning kids and athletes, 2 things became clear:
- The drink needed more protection from the packaging to avoid discoloration of the organic ingredient colors
- The original packaging itself was not appealing for the active audience the product is intended for.
Old LIV design
The new design features a shrink wrap label on the entire PET bottle, and information is presented in a fun, straightforward manner. The product now has more shelf impact and the extra communication space on the label allows to engage consumers with the product.
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