Packaging Innovation
Pharmaceutical packaging design for elderly consumers
November 3, 2017

Pharmaceutical packaging design for elderly consumers

By 2060, the number of American consumers over 64 will have more than doubled: from 46 million to at least 98 million. Packaging designers will be challenged more than ever to supply their main target audience with pharmaceutical packaging formats that are not only hermetically sealed and tamper-proof, but also easy to open. Removing restrictive elements will most likely involve selectively chosen lining materials and an optimized heat sealing process.

Two in three consumers suffer wrap rage

Recent studies found approximately two in three consumers regularly suffer wrap rage, getting frustrated trying to open everyday packaging – 40 percent even claiming to have hurt themselves in the process. An especially worrying statistic considering the growing number of elderly consumers in general and the amount of elderly people living alone without assistance at their disposal 24/7.

Pharmaceutical packaging with peelable seals

Particularly challenging for elderly consumers who are often visually impaired are containers (e.g. pill bottles) with tamper-proof peelable seals. Not only are they tough to peel off for any type of consumer, the seals also tend to lack a clear mark indicating where exactly they should be lifted. Answering to this challenge are liner manufacturers offering seals with easy-to-grip tabs like Selig’s Lift ‘n’ Peel induction seals, which feature an ergonomically designed half-moon tab that is flexible yet remarkably sturdy. Learn more about user-friendly healthcare packaging.

Optimal induction-heating process

Another challenge pharmaceutical packaging designers find themselves facing is establishing the optimal conditions (pressure, heat and time) for induction sealing their choice of lining material. Too much pressure, heat and/or time will result in a seal that is hard to remove, while too little of any element will likely cause leaks or contamination. Several trials on the production line with varying conditions will have to be run, ensuring all the settings are marked on each container to allow for easy comparison and repetition in the future. Is your pharmaceutical packaging design 100% accurate? Find out all you need to know. Inspired by Packaging Digest