The
DuPont Awards for Packaging Innovation are globally acknowledged as one of the most prestigious awards in the packaging industry. If you want to have a chance at winning this globally acknowledged award this year, now is the time to sign up! The entry deadline is
April 12. The jury also expects to receive a sample of your design before
April 30 – your entry won’t be considered without! Not sure if your packaging design will make the cut? Discover our
tips for winning below!
1. Get inspired by past winners
Remember the
best innovative designs of 2017? Copycatting is, of course, out of the question. But there’s no harm in getting inspired by
what worked in the past. The good people of DuPont even lined up the
past award winners for you on their website. It doesn’t get much easier!
2. Review the judging criteria
Make sure your
packaging design ticks all the boxes by checking the
judging criteria – and making sure the jury will read all about them in your entry form.
3. Back up your claims
Dare to talk numbers. Don’t just describe what makes your design so
innovative, but provide the jury with data that backs up your claims. This can be technical data, market research data or, ideally, a combination of both.
4. Explain what makes your design useful
Describe how your packaging design addresses a
real need. Do you have ‘before’ and ‘after’ pictures? Include them! The more visual your entry, the better your chances.
5. Avoid general statements
Be succinct and to the point. So, avoid hollow, general statements like ‘a sustainable cardboard box that captures the essence of minimalism’.
Sign up for the DuPont packaging awards today!
Feeling lucky? The clock is ticking.
Sign up for the DuPont Awards for Packaging Innovation before April 12!
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