Packaging Innovation
June 30, 2016

Fancy a beer and some six-pack rings for a snack?

It’s no secret that plastic six-pack rings pose a major threat to animals and the environment in general. Over the years, many businesses and organizations have attempted to come up with sustainable alternatives to this (unfortunately) popular type of plastic packaging, but they failed to wow the world. Then Saltwater Brewery decided to give it a whirl and launch edible six-pack rings. With amazing results. That’s right, you can actually grab yourself a beer and enjoy a six-pack ring for a snack while you’re at it. Will it taste good, you ask? We haven’t tried it yet, but the fish sure seem to like it …

Plastic six-pack rings: killers of the seas

Did you know? According to Proceedings of the National Academy of Sciences (PNAS), by 2050 virtually any seabird found dead will have plastic in their stomach or gut. PNAS is also certain that, as we speak, ninety percent of all seabirds have eaten plastic and are retaining at least some of it. Another not-so-fun fact: plastic is the most common type of trash found in the ocean. Many sea turtles eat it or get tangled in it, as do fish, stingrays, sharks, marine mammals, …

Six-pack rings you can eat

In a bid to protect and help preserve sea life, Saltwater Brewery came up with edible six-pack rings, a brand new chapter in the book of sustainable packaging. Made of beer by-products (barley and wheat ribbons), Saltwater Brewery’s six-pack rings are edible, both for humans and animals, and 100 percent biodegradable.

Feeling confident

Although edible six-pack rings are more expensive to produce than regular plastic rings, Saltwater Brewery stands squarely behind their new sustainable packaging: “It’s a big investment for a small brewery created by fisherman, surfers and people that love the sea,” says Peter Agardy, head of brand. “We hope to influence the big guys,” Chris Goves, Saltwater Brewery’s president, adds. “And hopefully inspire them to get on board.”   Inspired by The Huffington Post