Packaging Innovation
February 10, 2010

Creativity, teamwork and 3D Soft

Football fans at the Sun Life Stadium in Miami for Super Bowl XLIV carried their concessions in style thanks to custom-designed commemorative trays. The commemorative tray displayed Super Bowl, American Football Conference and National Football Conference logo, and they were distributed to all fans purchasing food and beverages from Boston Culinary group-operated concession stands. The tray holds up to four beverages and has a food area that depicts the football field. The trays and the packaging design were supplied by StadiumTRAY. The design is the result of a collaborative effort between Malnove Packaging and Packaging Solutions  design manager Ramsey Fisher, Malnove lead designers Patrick Shaughnessy and Mark Kocovsky, and Barbara Baron of Barbara Baron Graphics. Via Packaging Digest