The packaging industry has changed dramatically in the last decade and will undoubtedly continue to do so, but one thing’s for sure: flexible packaging is trending – and it’s here to stay. Store shelves and pantries all over the world are stocked with flexibly packaged products
as we speak. Never before has packaging been so versatile
in shape, size and appearance – not to mention practical
in terms of opening and reclosing features. Last but not least, flexible packaging is the most economical
packaging method to date. Here are four more reasons for jumping on the bandwagon!
1. It’s cheap to ship
Compared to their rigid counterparts, flexible packaging materials weigh up to 70% less
. That makes it particularly affordable for both domestic and international distribution, especially when you’re talking small product runs.
2. It’s better for the environment
On average flexible packaging requires significantly less plastic compared to rigid containers and thus creates significantly less waste
. Additionally, new technologies have increased the end-of-life options for flexible packaging tremendously. Scientists recently discovered an additive that can be included in the materials and prompt the packaging’s decomposition process, causing it to biodegrade in a mere 18 months
3. Consumers are in love with flexible packaging
If you want your packaging design to catch the consumer’s eye, flexible packaging is the way to go. Stand-up pouches that are easy to open and close, for example, are known to stand out
on the shelves and engage
4. They extend shelf-life
Flexible packaging often includes a special barrier material
that blocks sunlight and prevents oxygen, moisture, grease, bacteria and other harmful contaminants from getting to the product.
Inspired by Packaging Digest