1. Protective transit packagingDesigning packaging for online consumers evidently means making good use of protective transit packaging like corrugated board, air pillows, bubble wrap etc. Indeed, Smithers Pira forecasts the global value of protective transit packaging materials to reach 139.4 billion USD in 2022, compared to 112.3 billion USD in 2016.
2. Minimizing packaging wasteWasteful packaging, however, is one of the Millennial consumer’s pet peeves. Packaging designers must be careful to not let safety intervene with sustainability. Instead of overusing protective materials, they should continuously be looking into more sustainable alternatives, make innovative use of the available materials (e.g. new adhesives and folding techniques) and even give digitized information (like digital watermarking) a shot.
3. The ultimate unboxing experienceWhen designing packaging for online consumers, keeping the unboxing experience in mind is crucial if you want the product to go viral. The best way to put a smile on the customer’s face as soon as the packaging arrives on their doorstep? A smile so big they just have to make an unboxing video? Replace that boring brown corrugated board you’re planning to use for secondary packaging with something luxurious and preferably interactive. Remember Zappos’ #NotABox shoebox? Look it up and be inspired!
Inspired by Brand Packaging