Two seconds. That’s all it takes for a consumer to decide whether or not your packaging design deserves a second look. So is your packaging design striking enough to stand out on the shelf and wow a consumer? Let’s have a look at three packaging design techniques that guarantee shelf impact
1. Keeping color psychology in mind
In the world of packaging design, there is more to color than meets the eye. Sure, using a striking color for your packaging makes your product stand out on the shelf. But that very same color can just as easily put a customer off from buying your product the second they have a closer look. It all has to do with color psychology. For example, combining black and red
adds sexual or adult connotations to your product. And while yellow
works great for children and young adults, it is unlikely to persuade mature consumers.
2. Considering the mood of the font
Keep in mind that with a certain font design comes a certain mood
. A font can be serious, playful, casual, sophisticated… Make sure the mood of your font matches your product. A rounded font with bubbles instead of dots on the i’s may work great for children’s shampoo, but not so for men’s.
3. Using quality materials
Never be stingy when it comes to selecting your packaging material. No matter how great your packaging design may be, your packaging will only attract and retain the consumer’s attention
if it’s made from quality materials. Because, in the eyes of the consumer, the quality of a product’s packaging is reflective of the quality of the product itself.