Tis that time of the year again …
Santa Claus is coming to town! And once again, Santa’s packaging designers have come up with some
gorgeous Christmas packaging to help his little elves out on this festive occasion. Want to
join in on the fun? Discover our tips to design the perfect Christmas packaging!
The secret of an excellent Christmas packaging design
Excellent Christmas packaging designs all have one thing in common. No, it’s not snowflakes, red ribbons or tartan patterns. It’s a
thoughtful look and feel. When designing your Christmas packaging, make sure you:
1. Stay true to the brand
Thinking outside the box is never wrong. It’s even what you’re supposed to do as a packaging designer, isn’t it? But make sure you always stay true to
brand identity. Tweak brand packaging all you want to give it that Christmas vibe, but keep in mind that consumers should still be able to recognize their trusted brand on the shelves.
2. Include a gift
Who doesn’t like a gift, right? Including a trinket or free
sample of a different product is a great way to delight your target audience during the festive season. And it doesn’t even have to be a gift that’s addressed to them.
Millennials tend to shop consciously, and love the idea of donating a little something to charity through buying a
special edition product. Needless to say, don’t forget to mention the good cause on the packaging.
3. Establish a personal connection
Personalized packaging is still trending. But if, for some logistical reason,
customized packaging is not an option, there’s still plenty you can do to establish that personal connection with the consumer. A short but charming
Christmas letter to wish the consumer a merry Christmas, for instance, accompanied by a behind-the-scenes holiday photo of the team is a great and cheap way to give your packaging design that little extra touch of charm.
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