Packaging Innovation
packaging design trends 2017
January 2, 2017

Happy New Year! 4 packaging design trends for 2017

Another year, another set of great packaging design trends to watch! Packaging in 2017 is going to be all about simplicity, attracting the consumer with sleek designs that have a minimalist twist. Ready for a sneak peek? Here goes!

1.     ‘Ain’t nobody got time for that!’

Consumers are busy, busy, busy. Which means copywriters are up for a challenge in 2017. While brand storytelling remains on trend, copy will be less chatty. Clear labeling and concise copywriting are the new strategies to stop consumers in their tracks.

2.     Doing the absolute minimum … in a good way

Minimalist packaging design is nothing new, but in 2017 it is forecast to really take centre stage. Consumers are shopping more consciously, preferring sustainable packaging over ‘regular’, wasteful packaging. Looks like multi-wrapping products with layers and layers of packaging are on their way out.

3.     It’s hip to be square. Or triangular. Or …

Minimalism and geometry go hand in hand. It’s no wonder, then, that graphic design in 2017 will mostly revolve around repeated geometric patterns and Euclidean shapes. Often combined with a subdued colour palette, this trend is surely going to make its presence felt … but ever so subtly.

4.     Bathroom-shelf ready packaging

Have you always found it such a pity to buy an expensive product when no one can actually see you using it? Enter ‘bathroom-shelf ready’ packaging design. Consumers are no longer hiding their cosmetic products away in cabinets or under the sink. Instead, they’re proudly putting their prestige items on display beside the bathroom sink and on the shelves. In other words, packaging designers in 2017 will be doing their best to make sure their packaging design stands out not only on the store shelves, but in the consumer’s bathroom as well.   Inspired by Coda Plastics