Every packaging designer knows that beauty is in the eye of the consumer. Attracting the consumer’s attention is every packaging design’s primary goal after all. No matter how great a product may be, stores will have a hard time selling it if its packaging is unattractive. Evidently, it is no coincidence that the most effective packaging designs
on the market are often the most beautiful. Are you a packaging designer looking to get inspired? Feast your eyes on these beautiful packaging designs!
Banana juice box
Don’t you just want to grab a straw and have a sip. This intriguing yet simple packaging design by Naoto Fukasawa
is sure to stick out on the shelves and sell, sell, sell! The attention to detail is simply astonishing and exudes freshness
. Because if it looks like a banana and feels like a banana nobody will doubt the authenticity of this banana-flavored drink!
Knitted cup sleeves
Soup just got a whole lot more interesting! This award winning packaging design by Thirdperson
is a refreshing – or should we say warming – take on the traditional cup sleeve. These beautifully knitted cup sleeves just make you want to curl up
with a hot cup of soup, no matter the season.
An oldie but goodie! Chelsea butterscotch candies were invented in 1971
and haven’t changed a bit since then, neither in terms of flavor nor packaging. A perfect illustration of ‘if it ain’t broke, don’t fix it’.
Why would you buy a regular carton of milk when there’s a cute pair of eyes right next to it on the shelf, begging you
to take them home with you instead? Don’t forget to buy your milk carton a girlfriend too! Those fridges can get lonely at times…
Inspired by Smashing Magazine