Next to adhering to numerous regulatory guidelines,
healthcare packaging designers nowadays also have to live up to the consumer’s growing expectations. Most patients and caregivers consider
user-friendly healthcare packaging a given, so it’s vital for designers and manufacturers to keep pace with the latest trends and innovative technologies. Is your healthcare packaging design as user-friendly as can be? This article gives you an overview of the main boxes to tick.
1. Portable and easy to apply
Always on the go, consumers prefer portable healthcare packaging that’s easy to take with them. That’s why, a few years back, Reckitt Benckiser decided to launch a tube version of its Strepsils line. Instead of having to deal with cardboard boxes that would flatten and tear in their handbags, busy consumers with sore throats can now rely on a
sturdy and easy-to-use tube dispenser.
Thinking along similar lines, Reckitt Benckiser also replaced its Moov (pain reliever) tubes with more convenient aerosols, enabling consumers to apply the product more easily and ruling out the risk of spills when consumers are on the move.
2. Unit dose packaging format
Known to encourage, facilitate and
improve patient compliance, a
unit dose packaging format is definitely worth considering if you want to make your healthcare packaging design as user-friendly as possible.
3. Healthcare packaging that talks
If your budget allows you to include
smart pharmaceutical packaging technology that reminds patients it’s time to take their next dose, there’s really no reason not to. Some of the solutions available these days even notify healthcare professionals via text when their patient is about to run out of medication.
Esko Platform for Brands
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