Packaging Innovation
October 22, 2013

Halloween packaging: from glow to blood

With Halloween just around the corner, many among us are rolling up their sleeves to celebrate this ‘scary’ event. A recent online survey conducted by Cheetos showed that 2 in 3 American adults intend to enjoy a Halloween treat this year, with 1 in 3 planning to dress up in a costume. Halloween never grows old, and it would be ill-advised to ignore the success of this event. Some companies have therefore taken the opportunity to alter their brand or their packaging for Halloween.

Cheetos’ Halloween packaging

For this Halloween, Cheetos has decided to modify their packaging. Ram Krishnan, vice-president of marketing for Frito-Lay, stated that “the Cheetos brand brings out the fun and mischievous side in all of us, and so does Halloween”.  As a result, they decided to introduce a new type of glow-in-the-dark packaging.

The glow-in-the-dark bags are now available everywhere in the US for the suggested retail price of $5.00 each. Once the fans have finished their Cheetos snacks, the glow-in-the-dark snack bag packaging can be used as a Halloween decoration while the larger multipack bag serves as a treat sack. Placing the glow-in-the-dark Cheetos snacks bags under a bright light for a few seconds, maximizes the glowing effect.

Blood bag packaging

Drawing their inspiration from blood bags, some packaging designers take Halloween a step further. The particular shape of this bag and the red liquid it contains perfectly add to the frightening atmosphere of Halloween. Some companies have used this concept to package shower gel, liquid candy, energy drinks, or even DVD’s!

 Halloween packaging: DVD's in a blood bag

Own Halloween packaging

Not satisfied with the Halloween packaging, one customer decided to design his own. All he needed were milk cartons, tags, bags, and some creativity! You can see the result below:

Sources: Packaging Digest & Beach Packaging Design