Packaging Innovation
July 6, 2012

"Female" whisky bottle

Scottish Student scoops award for “female” whisky bottleScottish student Melissa Preston has won a D&AD student award for a whisky bottle designed specifically for women. The bottle resembles the shape of a wine bottle, and is wrapped in a newspaper-like paper, with small ads about “male seeking a female”. Re-shaping the bottle will hopefully encourage women to reach for a bottle of whisky instead of their usual pinot grigio. Via