Packaging Innovation
March 14, 2014

Cosmetic packaging that is too beautiful to store in your drawer

Even more so than any other product category, cosmetic packaging has to be pleasing to the eye. Why? Simple, because beauty products need matching packaging. That’s why some of the most beautiful packaging designs can be found in this area of our industry. Have a look at a few examples of these wonderful cosmetic packaging designs that are too pretty to store in your beauty kit or drawer.

Much like other luxury products, beauty products often come in great packages that are a feast for the eye. Naturally, the aim of the packaging designer is to make a lasting impression on the consumer, offering a design that truly exudes class and luxury. Here we’ll have a look at some truly awe-inspiring designs from some of the world’s leading beauty products brands.

Anna Sui’s nail polish


Van Cleef & Arpels perfume


Tom Ford lipstick


Clé de Peau highlighter


Guerlain skin pearls


Lancôme x Alber Elbaz mascara


Estée Lauder MadMen Collection blush

      Source: Elle