Color not only plays a major role in making your packaging design stand out on the shelf, it also conveys a brand’s message and persuades consumers to actually buy the product. If you’ve chosen the right color, that is. How do you determine which hue is best suited for a particular product’s packaging design? Through color psychology! It tells you all about the impact certain colors have on consumer’s moods, emotions and behaviors.
Gold packaging
Gold is associated with:- Expensiveness
- Luxury
- Quality
Silver packaging
Silver is associated with:- Elegance
- Sophistication
Black packaging
Black is associated with:- Power
- Authority
- Control
- Mystery
- Elegance
- Class
White packaging
White is associated with:- Innocence
- Equality
- Cleanliness
- Simplicity
- New beginnings
Blue packaging
Blue is associated with:- Trust
- Honesty
- Reliability
- Strength
- Unity
Green packaging
Green is associated with:- Balance
- Harmony of mind, body and emotions
- Security
- Wealth
- Growth
Red packaging
Red is associated with:- Energy
- Action
- Passion
- Excitement
- Strength
Orange packaging
Orange is associated with:- Adventure
- Affordability
- Fun
- Optimism
- Self-confidence
- Sociability
- Enthusiasm
- Extroversion
Gray packaging
Gray is associated with:- Conservativism
- Neutrality
- Indifference
- Reserve
Brown packaging
Brown is associated with:- Strength
- Solidarity
- Comfort
- Earthiness
- Maturity
- Reliability
Purple packaging
Purple is associated with:- High ideals
- Imagination
- Spirituality
Turquoise packaging
Turquoise is associated with:- Clarity of thought and communication
- Calm
- Inspiration
- Cleanliness
Yellow packaging
Yellow is associated with:- Joy
- Optimism
- Originality
- Creativity
Pink packaging
Pink is associated with:- Warmth
- Compassion
- Comfort
- Hope