Color not only plays a major role in making your packaging design stand out
on the shelf, it also conveys a brand’s message
and persuades consumers
to actually buy the product. If you’ve chosen the right color, that is. How do you determine which hue is best suited for a particular product’s packaging design? Through color psychology
! It tells you all about the impact certain colors have on consumer’s moods, emotions and behaviors.
Gold is associated with:
Silver is associated with:
Black is associated with:
Black packaging tends to stand out as it makes products appear heavier and more expensive. However, be careful when you combine black and red
as this combination can add sexual or adult connotations to your product.
White is associated with:
- New beginnings
Blue is associated with:
Blue is a particularly safe color to use for your packaging design, as it is the most liked color by both men and women
. Opt for dark blue
if you are looking to convey a message of professionalism and seriousness. If you want your product to exude creativity, light blue
is a better option.
Green is associated with:
- Harmony of mind, body and emotions
Red is associated with:
Red packaging is sure to draw attention to your product and tends to excite the consumer. Choose dark red
for a professional and luxurious feel, as consumers tend to associate bright red
with lower value.
Orange is associated with:
Gray is associated with:
Grey lacks too much energy to do well as a main color but it is an ideal background color
, as it can be combined with almost any other color.
Brown is associated with:
Purple is associated with:
- High ideals
Turquoise is associated with:
- Clarity of thought and communication
Yellow is associated with:
Yellow is a risky color when it comes to packaging, as it suggests either an original and innovative brand or a cheap, fun product. Yellow is particularly attractive to children and young adults
Pink is associated with: