Packaging Innovation
packaging design trends 2018
December 27, 2017

4 packaging design trends that will mark 2018 worldwide

2018 is right around the corner! Are you determined to start the new year inspired and well-prepared? This article gives an overview of the most important global packaging trends that affected brands, retailers, consumers and packaging designers in 2017 and are likely to continue in 2018.

1.     Embracing e-commerce

It took them a while, but brands are finally starting to embrace e-commerce shoppers by adapting their packaging designs to better fit the online retail environment. That means:
  • Removing detailed imagery (which becomes illegible at thumbnail size)
  • Making the brand logo the main image
  • Introducing more sturdy and compact shapes
  • Opting for temperature-resistant packaging materials

2.     The smart packaging design trend

According to a recent study by Mintel, half of US consumers (would) like to scan packaging to learn more about the origin of fresh produce. Indeed, consumers are becoming increasingly conscious of food safety, social responsibility and waste reduction, and hence attach more and more importance to smart packaging solutions like the SmartLabel, the Insignia label, Xerox’s Printed Memory, etc. that provide them with all the information they seek.

3.     Focusing on special formats

global packaging trends 2018 sunscreen applicator phd skincare Throughout 2017, brands have been rolling out special formats that both stood out on the shelves and offered consumers an enhanced user experience, while aiming to reinforce brand messages as well. PHD Skincare, for instance, won a DuPont Award for Packaging Innovation after launching their ‘Never-miss-a-spot’ extended wand sunscreen applicator.

4.     Personalized packaging for the win

To stand out in the sea of packaging, brands turn to personalized packaging design to engage the consumer and take their brand experience to a new level. Following the success Coca-Cola and Nutella had with their custom labels, consumers in 2017 were just as keen on labels with personalized messages as they were a few years ago.   Read the full trend report by Mintel.