As the years go by, so do consumer preferences. Consequently, packaging designers are continuously on the lookout for the next trend to give their designs that coveted edge. But, as 2016 has officially ended … we thought we’d have ourselves a Throwback Thursday. Do you recall the packaging trends that stocked retail shelves a year ago? Let’s find out!
1. Pouch packaging: more popular than ever
Flexible packaging, pouches in particular, reigned supreme in 2016. It’s a packaging trend that started around 2010, offering manufacturers nearly
endless design possibilities. We expect to see this trend continue in 2017 and beyond, not only for creative reasons but also because it is perfectly in line with the
eco-friendly packaging trend that has been defining retail for the last few years now.
2. What’s the colour of packaging? Preferably green
Although
Rose Quartz and
Serenity were announced as Colours of the Year 2016, there is no denying that green packaging was all the rage. Yes, we hear you: Pantone indeed introduced
Greenery as
Colour of the Year 2017, but by ‘green’ we mean
eco-friendly. Something Pantone’s trend watchers clearly picked up on, describing
Greenery as follows:
“Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
3. Packaging for one, please!
Single serve packaging clearly made its mark in 2016, catering to the growing number of single-person households as well as modern consumers’ tendency to ‘try before you buy’. The eco pack is not on its way out just yet – who doesn’t love a bargain? – but there is no denying that
keeping up with consumer demand in the food packaging industry means offering a wider range of packaging sizes.
Inspired by Packaging of the World
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