November 20, 2015
Packaging designers are only human and thus they do sometimes make mistakes. Especially in this day and age when packaging designers not only have to come up with mind-blowingly awesome designs, but have to do so at a pace faster than the speed of light. Evidently, when you’re constantly fighting deadlines, it’s easy to overlook a few details – or even entire steps crucial to the design process. We’ve listed three common packaging design mistakes and how to avoid them.
1. Not keeping the product’s purpose in mindSometimes designers can get so caught up that they fail to keep an eye on the end result. They are in such a hurry that they fail to ask important questions and get properly informed about the product they’re designing for.
- Who is the target audience?
- How will this design look on other merchandise related to the product?
- Will the packaging be clear and easy to use?