Packaging Innovation
August 25, 2016

Now turtles are getting in on 3D packaging design too!

Have you met Freddy? Freddy’s a tortoise. This is his story …

The turtle that lives inside 3D packaging

Freddy was born in Brazil. One sad day, he got caught in a forest fire that turned his world upside down. Miraculously, Freddy managed to survive the blaze. But his ordeal wasn’t over just yet. This is what happened to Freddy’s shell:

Animal Avengers to the rescue

Needless to say, without a shell Freddy’s chances of survival were pretty slim. Luckily for him, The Animal Avengers heard of Freddy’s story and came to his rescue right away. The Animal Avengers are a global organization of volunteers with a mission to save animals all over the world through hands-on work, education, financial aid, strategic collaboration with authorities and special projects such as Freddy’s …

The world’s first 3D printed tortoise shell

Cicero Moraes, a Sao Paulo based designer, was the first Animal Avenger to meet Freddy. He took pictures of Freddy’s shell and used them to recreate the shell as a 3D design on his computer. So far, so good! Next, Cicero contacted dental surgeon Dr Paulo Miamoto, who was happy to let The Animal Avengers borrow his 3D printer to make Freddy’s new shell a reality.

New beginnings … and a lick of paint

Once Freddy’s brand new home had been printed, it was time to put it to the test. As you can see, Freddy was pretty pleased with it: Evidently, The Animal Avengers couldn’t release Freddy back into the wild with a shell that looked as white as a sheet. Nothing that couldn’t be fixed with a lick of paint, though!  Once the paint had dried, Freddy and his new home were all good to go …   Inspired by Bored Panda