July 26, 2017
Brands who want to thrive in today’s marketing landscape must form human-like relationships with their target audiences. They need to create authentic yet extraordinary brand stories, add strategically chosen splashes of color … and actually make consumers care. President of X-Rite Pantone Ron Voigt recently attended the FUSE design conference in Miami and learned some interesting lessons worth sharing. Mr. Voigt’s full article is available at Brand Packaging.