Packaging Innovation
color coded grocery receipt
April 28, 2016

Can a grocery receipt fight obesity? This designer says ‘yes!’ 

Studies have shown that obesity will soon be the world’s number one health problem, overtaking famine. Experts estimate that more than one billion people will be obese by 2030. The cause? A monotonous diet that consists mainly of carbs and processed foods. Many people simply can’t tell a bad food choice from a healthy one, and continue to make poor dietary choices as a result. Determined to help people become more aware of the nutritional value of foods, designer Hayden Peek came up with a simple solution: color-coded grocery receipts.

Traffic light labels

In 2007, the UK Food Standards Agency introduced the concept of traffic light labels in a bid to encourage healthy eating habits and help consumers make the right choices in supermarkets. But, although the traffic light system does give the consumer a good image of how healthy an individual purchase is, it does not illustrate how well the consumer is doing in general. That’s where Peek’s supermarket receipts come into play.

Color-coded grocery receipts

Hayden Peek took the UK Food Standards Agency’s traffic light system to a higher level by incorporating it into grocery receipts. He proposes that supermarkets summarize all the nutritional data of the items the consumer purchased at the bottom of their receipt, so the consumer immediately knows if they are consistently making healthy choices or not. Lots of green indicates they’re doing great, orange means there’s still room for improvement, while red tells them it’s high time to make some changes.

App for healthy shopping

Peek hopes that, in addition to introducing color-coded receipts, supermarkets will also pick up his idea of launching an app that gives consumers personalized, healthy recommendations according to their budget. Are you interested in implementing Hayden Peek’s idea? Don’t hesitate to contact him.   Inspired by Sustainable Brands