Generally speaking, e-commerce packaging isn’t as innovative nor creative as, say, the food packaging industry. Their main concern lies in other areas, outside of packaging (social media or customer capture, for instance). Yet packaging can be a big deal even when you sell your products online. Here are 4 trends e-commerce packaging designers ought to take into account.
Eco-packages and wrappings
The green movement grows ever more rapidly and so packaging designers have to keep track. Reducing materials is one of the main objectives for the e-commerce market as well. This not only benefits the environment, it’s also a means to reduce packaging costs. Many online shops pay little attention to custom boxes, opting instead for standard sizes and cheap colors. In the future, however, custom packaging might become inevitable.
Second-life e-commerce packaging
Another way to go green for e-shops is to provide second-life packaging. This is packaging that can later be used for other purposes. Packaging that can later be used as a flower pot, for instance, is sure to be popular with eco-caring customers.
Innovative e-commerce packaging
All in all e-commerce packaging should be a lot more functional and innovative, both from the e-retailer’s point of view as from the consumer’s point of view. Innovative box design, such as this one for a waterproof watch, are rare in e-commerce.
Combining concepts in e-commerce packaging
Combining packaging ideas from different fields and product ranges can really deliver original and creative packaging concepts. In e-environments this is rarely the case as e-retailers often don’t put a lot of thought in their designs – their main concerns, as previously stated, lying elsewhere.
Fortunately, more and more e-retailers are beginning to see the benefits of creative packaging and, as a result, companies specialized in e-commerce packaging are starting to pop up.