Packaging Innovation
March 16, 2011

Five best practices for shoring up your package’s backside

Use the back panel of packagingAccording to Julia Beardwood, founder and partner at Beardwood & Co.,  the back panel of packaging provides opportunities that many products are neglecting. Here are the 5 best pratices that were published on http://www.packworld.com.
  1. Less is truly more. You might have room for 200 words, but that doesn’t mean you should use more than 20.
  2. Focus on consumers’ needs and highlight the most important aspects of the product.
  3. Have some fun. Engage shoppers in a fun way, especially for snacks and beverages.
  4. Strike up a conversation.
  5. Use the element of surprise to hold the attention, like artistic or educational elements
Read the entire information on http://www.packworld.com. Check this out on the Esko website: Studio label design software – See your artwork on the label in 3D