Packaging Innovation
January 8, 2010

Magic Lemons

I was in the produce section of the grocery store last weekend to buy lemons. I noticed that the signage for these items was of much higher quality than I remember seeing before. In the past, a typical produce sign was only text or was hand written and never included a product image. lemons2 But all of these signs were in full color with text and product images; some even included recipes. This increase in quality is interesting when you consider that these signs are likely printed using short run production equipment. After all, each store in the chain only needs 1 sign per item, right? But most amazing to me was this sign for some sort of “magical” lemon. How do you make orange juice from lemons? (I asked for the recipe but unfortunately no one in the store could give me one.)