Retail-ready packaging is becoming increasingly popular with retailers, no matter what industry they’re in. And it’s no wonder really, if you consider how much time retail staff save on restocking and rearranging products thanks to this handy packaging solution. In a bid to meet retailers’
increasing demand for packaging that can be transformed into a store display in a flash, packaging designers and manufacturers are continuously exploring new ideas and methods to create the best retail-ready packaging. Are you one of them?
Keep these tips in mind to wow your clients!
1. Make the packaging intuitive for retail staff
Retail-ready packaging should be a time-saver, so make sure your packaging is easy for retail staff to interact with. If your packaging consists of many parts and requires lengthy instructions in order to turn it into a display, the design is a no-go. Instead, go for a
minimal number of parts and instructions that are easy to follow (preferably graphic). Also, make sure the display can be stocked and swapped out
in a single action, and allows restocking even when the packaging still has some products left in it.
2. Double-check the perforation pattern
Perforation and effective retail-ready packaging go hand in hand, but at the same time the perforation pattern can ruin your entire packaging design if it is incompatible with the
production process. For instance, perforation that ends up right on the spot where the packaging is supposed to be picked up and placed by a suction cup is bound to cause the packaging to tear or open, possibly even spilling its contents.
3. Less isn’t always more
Cutting costs to the absolute minimum is one of a packaging designer’s main challenges, and this is of course no different when it comes to retail-ready packaging design. However, don’t forget that your retail-ready packaging too has to be
sturdy enough to be transported and make it to the shelves. Reducing the thickness of the materials may cut costs tremendously, but it is not worth taking risks. In other words: always create a mock-up, conduct drop tests and adjust the thickness of the packaging material accordingly before mass production.
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