Packaging Innovation
May 9, 2012

News from drupa 2012

On our drupa website, we have a daily blog about life on the Esko booth. At the same place, you’ll find daily pictures giving an impression of our stand and what goes on. Tuesday May 8, 2012 – Studio Viewer Mania After several rainy days, the sun finally comes out in Dusseldorf and so do the crowds. It seems every day now is bigger and better than the day before and the stand is packed from open to close. Today was full of visits from many of our large global customers, some whom are new and some very good old friends. Several demonstrators report getting lots of “Wow!’s” at the end of their demos. A few even report that some viewers say they plan to blog about their experience at the Esko booth. Perhaps a Google search is in order? The Studio Viewer is such a hit with everyone that many who see it want to take it home with them (yes, the iPad itself kiddingly being slipped into the viewer’s bag). Keep those iPads in sight at all times! Finally, several of our Gent colleagues pay us and drupa a visit. They report seeing lots of interesting things but also being very tired from so much walking. They needed to take refuge in the Esko booth at the end of the day with a cold (Belgian) beer. And we were happy to see them!