Packaging Innovation
September 26, 2013

The Disappearing Package: 5 product packages that reduce waste

Nowadays, more and more designers do their best to invent new ways to improve the sustainability of product packaging by reducing their waste. Aaron Mickelson goes further, by designing 5 packages that reduce waste considerably, or eliminate it. His idea? Packages that dissolve during or after being used!

The idea behind The Disappearing Package

Aaron Mickelson’s thesis project for his master in package design was ambitious, as he wanted to design packages that would not turn to waste. How could he achieve such a purpose? By making the package disappear! The project, named The Disappearing Package, shows zero-waste solutions for five different products.

5 new concepts of packaging

Tide pods : no more waste !Tide Pods, for example, are currently sold in a plastic bag that becomes worthless when empty. Mickelson’s solution to avoid waste is a simple one: to stitch the pods together into a single, perforated sheet, where the product details and brand information are printed with water-soluble ink. The pods are then rolled up into a tight cylinder. The customer can tear off one pod at a time, without leaving any waste behind. The same idea applies for tea bags, which are attached together accordion-style. In that way, no more cardboard box and waxed paper folder are needed to wrap the tea bags.

As for the OXO Pop container, Mickelson decided to print the brand directly on the plastic itself in dissolving, soap-soluble ink. The same kind of ink is used on Nivea bar soap paper: this water-soluble paper dissolves in the shower before first use.

Mickelson’s last idea, impacting trash bags, involves rolling up the bags into a self-contained tube, with the information printed directly on the last bag, which holds the others together. Bags are then pulled out from the center, until the printed bag remains. In this way, there is no more need for an extra layer of packaging.

Mickelson admits that “some of these solutions are pretty crazy, and certainly some would be more difficult to produce than others.” He certainly succeeded in developing a concept that reduces waste, while preserving the brand’s visibility!

Source: Fast Code Design