March 7, 2011
Frito-Lay discovered a possible solution to the noisy biodegradable SunChips bags that were introduced last year. The bags made such a screeching sound that the consumers started to complain about it, and sales dropped with 11% in the year after the introduction of the bag. Now, a rubbery adhesive is sandwiched between the two layers of the bag to create a noise barrier. The new bags are already hitting store shelves with Original SunChips. Another step forward in packaging design. Enjoy! Via www.fastcompany.com.