Packaging Innovation
March 7, 2011

SunChips new biodegradable bag

Sunchips biodegradable bagFrito-Lay discovered a possible solution to the noisy biodegradable SunChips bags that were introduced last year.  The bags made such a screeching sound that the consumers started to complain about it, and sales dropped with 11% in the year after the introduction of the bag. Now, a rubbery adhesive is sandwiched between the two layers of the bag to create a noise barrier. The new bags are already hitting store shelves with Original SunChips. Another step forward in packaging design. Enjoy! Via www.fastcompany.com.