Packaging design: to protect, transport … and serve a higher purpose

Consumers expect a lot from packaging. More than ever before, in fact. Obviously, packaging has to control a product’s shelf life and be sturdy enough for the consumer to transport the product without giving it a second thought. But these days it must also serve a higher purpose, offering the consumer not just a well-preserved product but also an enhanced consumption experience. A means for the consumer to feel loyal to their personal values, if you will.

It pays to sell sustainable products

Consumers are increasingly embracing brands who adopt eco-friendly and socially responsible business practices. Global market research firm Nielsen recently conducted a survey on how sustainable production practices affect purchase behavior. Nielsen concluded that 66 percent of consumers are more than happy to pay extra for sustainably sourced products. The survey also found more than half of Millennials to look for sustainability claims on packaging.

Embracing sustainable packaging design

Brands who keep up with today’s sustainability trend know that success doesn’t lie with sustainable products alone. Many brands turn to pouch packaging because it is easier to stock and more lightweight to transport than traditional containers – and hence has a smaller carbon footprint. Unrecyclable blister packs are often swapped for eco-friendly cardboard solutions, and some brands even go as far as using soy-based instead of petroleum-based inks.

From film made of eggshells to containers made of hay, take a gander at some of the most unusual sustainable packaging formats we’ve encountered over the years!

There are no one-format-fits-all solutions

Contrary to what most packaging designers think at first, there is more to a sustainable packaging design than simply using recyclable materials. Evidently, sustainable packaging materials will always be in the picture. However, sustainability adopts a different meaning depending on the demands of the consumer. For example, resealable packaging is a go-to solution for consumers who are determined to waste as little food as possible, whereas outdoor enthusiasts won’t hesitate to purchase food packaged in compostable containers. Learn more about eco-friendly packaging design!   Inspired by Brand Packaging