It pays to sell sustainable productsConsumers are increasingly embracing brands who adopt eco-friendly and socially responsible business practices. Global market research firm Nielsen recently conducted a survey on how sustainable production practices affect purchase behavior. Nielsen concluded that 66 percent of consumers are more than happy to pay extra for sustainably sourced products. The survey also found more than half of Millennials to look for sustainability claims on packaging.
Embracing sustainable packaging designBrands who keep up with today’s sustainability trend know that success doesn’t lie with sustainable products alone. Many brands turn to pouch packaging because it is easier to stock and more lightweight to transport than traditional containers – and hence has a smaller carbon footprint. Unrecyclable blister packs are often swapped for eco-friendly cardboard solutions, and some brands even go as far as using soy-based instead of petroleum-based inks.
From film made of eggshells to containers made of hay, take a gander at some of the most unusual sustainable packaging formats we’ve encountered over the years!