Research has shown that U.S. consumers aged 18 years and older are increasingly interested in biodegradable packaging. To be more precise, 45 percent
of adult consumers in the United States interviewed in 2017 claimed to purposely buy food from brands which offer products in biodegradable packaging
whenever recyclable packaging is not an option. Brands like Karma Free and Genuine Coconut Water, for instance. Read on to learn more about the new wind that’s blowing through eco-friendly packaging land.
Breaking the polymer barrier
Despite the food packaging industry’s applaudable efforts to adopt recyclable packaging formats
, some types of food packaging remain difficult to recycle as they require a polymer barrier
coating. Hence the growing popularity of biodegradable food packaging
, which breaks down all on its own in a matter of a few days or weeks.
New Karma Free’s biodegradable candy wrapper
, a Shanvalley Innovative Food Company brand whose philosophy is ‘Eat Right, Live Right’, started packaging their granola bars in fully compostable films
in the summer of 2017. These films decompose at the same rate an orange peel or banana skin would if thrown away. Provided by TIPA
, the packaging is just as durable as a regular plastic wrapper yet decomposes within no more than 180 days
, even acting as a fertilizer.
Mother Nature’s biodegradable packaging
When minimalist packaging design
gets biodegradable, it hardly becomes any more natural than what Genuine Coconut Water
recently presented to the world. Designed by Mother Nature herself and tweaked with a round piece of carton for the coconut to sit in, this nifty biodegradable packaging is exactly what it looks like: a coconut sitting on a paperboard sleeve. The easy-opening system deserves mentioning, too. A ring made of recycled coconut fiber and natural resin seals off the coconut from contaminants while enabling consumers to pop open the coconut just as easily as they would open a soda can
on your eco packaging design
Inspired by Packaging Digest