Packaging Innovation
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Sustainability & Operational Efficiency – The Cornerstones of Digitally Printed Textile Growth

Digitally printed textiles are big business and according to new figures from Packaging Testing and Market Intelligence authority Smithers Pira, the market is set to grow to €4.9bn (£4.22bn) by 2023, representing an enviable compound annual growth rate of 11.6%. From flags and banners to digitally printed home décor, the opportunity for inkjet technology developers […]

2019 Packaging trends

According to Mintel, the world leading market intelligence agency, there are four major trends leading the way in today’s packaging industry. Connected Packaging The development of connected packaging is booming driven by growth in ownership of connected devices worldwide, increasing interest in the development of the Internet of Things (IOT) and advancement in technology that […]

Living coral – pantone color of the year

A much anticipated event, this year Pantone has announced 16-1546 Living Coral as its color of the year. Described as ‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, it is said to ‘embrace us with warmth and nourishment to provide comfort and buoyancy in our […]
QuickStart for Brands Welcome

Cheaper, Faster, More!

Today, all Marketing and Production departments at Brands have the same challenges: do more, work faster and cut costs. Current technology allows us to do much more than ever before. There are more tools to produce high-end designs, better tools to create the most complex artwork, excellent ways to showcase your artwork in 3D and […]

Taking virtual 3D testing of consumer packaging to the next dimension

Jon is under pressure. He is responsible for marketing his company’s leading brand of fragrances. He faces fierce competition, cost pressures and demands to make his products stand out more on the shelf. He knows the traditional research and testing process is extremely costly and time-consuming. What about this 3D virtual visualization of packaging he […]
soap packaging design

5 reasons why soap bars are NOT on their way out

While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …

Natural branding: the best packaging is no packaging!

As tiny as they may be, those sticky labels you find on fruit and vegetables do make up a fair share of the food packaging waste pile. Concerned with the environment and catering to the increasingly eco-conscious consumer, Belgian supermarket chain Delhaize has turned to natural branding and is now running a trial to replace […]
Millennial packaging design

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]
cosmetics packaging design tips

4 pitfalls for cosmetics packaging designers

Beauty products, of course, require beautiful packaging. But if you’re a packaging designer, you know the story doesn’t end there. Cosmetics packaging has to be both beautiful and practical, which is easier said than done. If you were to ask a group of consumers what they hate the most about certain types of beauty product […]
advantages PET bottles

5 reasons to switch from glass bottles to PET bottles

When someone mentions beverage packaging, glass bottles immediately spring to mind. Many beverage businesses, however, are consciously making the switch from glass to PET bottles. Yes, even the wine industry is jumping on the PET bottle bandwagon! Are you not quite sure whether transitioning from glass to PET bottles is a smart move for your […]
Extended gamut printing

FREE WEBINAR: The benefits of extended gamut printing

The demand for shorter packaging production runs is still increasing, and for a lot of packaging and label printers converters this means that protecting their margins remains a challenge. Watch our free expanded gamut printing webinar and learn How a changing industry presents new opportunities The economic benefits of printing with less spot colors How […]