Today, all Marketing and Production departments at Brands have the same challenges: do more, work faster and cut costs. Current technology allows us to do much more than ever before. There are more tools to produce high-end designs, better tools to create the most complex artwork, excellent ways to showcase your artwork in 3D and […]

Jon is under pressure. He is responsible for marketing his company’s leading brand of fragrances. He faces fierce competition, cost pressures and demands to make his products stand out more on the shelf. He knows the traditional research and testing process is extremely costly and time-consuming. What about this 3D virtual visualization of packaging he […]

While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …

As tiny as they may be, those sticky labels you find on fruit and vegetables do make up a fair share of the food packaging waste pile. Concerned with the environment and catering to the increasingly eco-conscious consumer, Belgian supermarket chain Delhaize has turned to natural branding and is now running a trial to replace […]

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]

Beauty products, of course, require beautiful packaging. But if you’re a packaging designer, you know the story doesn’t end there. Cosmetics packaging has to be both beautiful and practical, which is easier said than done. If you were to ask a group of consumers what they hate the most about certain types of beauty product […]

When someone mentions beverage packaging, glass bottles immediately spring to mind. Many beverage businesses, however, are consciously making the switch from glass to PET bottles. Yes, even the wine industry is jumping on the PET bottle bandwagon! Are you not quite sure whether transitioning from glass to PET bottles is a smart move for your […]

The demand for shorter packaging production runs is still increasing, and for a lot of packaging and label printers converters this means that protecting their margins remains a challenge. Watch our free expanded gamut printing webinar and learn How a changing industry presents new opportunities The economic benefits of printing with less spot colors How […]

Packaging as a consumer communication channel has never been more important. Increasing numbers of SKUs are hitting the store shelves with ever decreasing lifecycles. This is an interesting mix that leads to an interest in packaging management solutions. Download our free Trends in 2016 document to find out what are the trends and challenges for […]

Companies are increasingly focusing on sustainable packaging to reduce their impact on the environment. And they have every reason to! According to greenerpackage.com, 64% of consumers say it is very important for companies to use environment-friendly or biodegradable packaging. That’s great news for the packaging industry, because sustainable packaging seems to bring out the best […]

Packaging as a consumer communication channel has never been more important. Increasing numbers of SKUs are hitting the store shelves with ever decreasing lifecycles. This is an interesting mix that leads to an interest in packaging management solutions. Download our free Trends in 2016 document to find out what are the trends and challenges for […]