Packaging Innovation
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How digital printing redefined the role of packaging in the age of social media

Although it feels familiar, the digitization of the packaging printing industry has only been going on for about 20 years. Digital printing paved the way for big brands to address the consumer in a more personalized way through packaging.

12 MORE reasons to use upgraded ArtPro+

We recently gave you 15 reasons why you should be using the newly-upgraded Esko ArtPro+ in your prepress work. We know you know it can speed up your prepress process and increase efficiency by eliminating errors, but here at Esko, we think ArtPro+ is SO good at making packaging and labels files press ready, that we thought […]

Eliminate prepress errors with upgraded ArtPro+

15 reasons your prepress team should be using ArtPro+ We all know that editing incoming files can be fraught with danger. It is perilously easy to miss any issues or, even worse, to introduce new errors into the file, however unintentionally. Esko developed the perfect solution with ArtPro+, the prepress software that makes your files […]

Sustainability & Operational Efficiency – The Cornerstones of Digitally Printed Textile Growth

Digitally printed textiles are big business and according to new figures from Packaging Testing and Market Intelligence authority Smithers Pira, the market is set to grow to €4.9bn (£4.22bn) by 2023, representing an enviable compound annual growth rate of 11.6%. As a leader in hardware and software solutions for the print and packaging manufacturers, Esko […]

2019 Packaging trends

According to Mintel, the world leading market intelligence agency, there are four major trends leading the way in today’s packaging industry. Connected Packaging The development of connected packaging is booming driven by growth in ownership of connected devices worldwide, increasing interest in the development of the Internet of Things (IOT) and advancement in technology that […]

Living coral – pantone color of the year

A much anticipated event, this year Pantone has announced 16-1546 Living Coral as its color of the year. Described as ‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, it is said to ‘embrace us with warmth and nourishment to provide comfort and buoyancy in our […]
QuickStart for Brands Welcome

Cheaper, Faster, More!

Today, all Marketing and Production departments at Brands have the same challenges: do more, work faster and cut costs. Current technology allows us to do much more than ever before. There are more tools to produce high-end designs, better tools to create the most complex artwork, excellent ways to showcase your artwork in 3D and […]

Taking virtual 3D testing of consumer packaging to the next dimension

Jon is under pressure. He is responsible for marketing his company’s leading brand of fragrances. He faces fierce competition, cost pressures and demands to make his products stand out more on the shelf. He knows the traditional research and testing process is extremely costly and time-consuming. What about this 3D virtual visualization of packaging he […]
soap packaging design

5 reasons why soap bars are NOT on their way out

While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …

Natural branding: the best packaging is no packaging!

As tiny as they may be, those sticky labels you find on fruit and vegetables do make up a fair share of the food packaging waste pile. Concerned with the environment and catering to the increasingly eco-conscious consumer, Belgian supermarket chain Delhaize has turned to natural branding and is now running a trial to replace […]
Millennial packaging design

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]