Packaging Innovation
These articles are part of the "Product packaging" category
Perfume packaging

What a refreshing perfume packaging format!

No matter how expensive, the perfume you spray on in the morning slowly but surely fades away during the day. By lunchtime, you wish you had brought the bottle with you so you could spritz on a little extra, just to make it through the rest of the day smelling of your favorite scent. Or […]
product packaging design tips

How to get your product packaging design to tick all the boxes

A product can only be as great as its packaging design. At least, that’s what the consumer subconsciously believes. Did you know that the average shopper makes 85 percent of their purchase decisions in-store? And that they do so within 8 seconds once a particular packaging design has caught their eye? That said, consumers are […]
Mainichi Newspapers news water bottle

Japanese millennials are in love with the ‘news bottle’

So, when was the last time you picked up a newspaper? If you’re a millennial, chances are you can’t even remember. Print newspapers are being eclipsed by online media, a process which started about a decade ago, forcing news outlets to come up with new and creative ways to remain relevant in a society that […]
food labelling fails

Food labelling: consumers long for more clarity and compliance

Consumers are increasingly aware of what they eat, attaching more and more importance to food safety and nutrition benefits. Meanwhile, despite (or due to?) the many rules and guidelines in place, manufacturers still fall short when it comes to food labelling.
Brexit UK packaged food industry

Case study: how will Brexit affect the UK’s packaged food industry?

While there have been no drastic changes to the UK’s packaged food industry following the referendum result so far, there is no denying that some game-changing developments are bound to take place once the UK has finally left the EU. A case study by Euromonitor forecasts ready meals, biscuits, snack bars, sweet and savoury snacks, […]
plain packaging rules alcohol

What if plain packaging rules applied to alcoholic drinks?

Ever since plain packaging for tobacco products was first introduced and made compulsory in numerous countries, many have wondered whether generic packaging rules should be applied to alcoholic beverages as well. While yea-sayers are convinced public health will only benefit from plain packaging rules for alcoholic drinks, things aren’t as clear-cut as they seem.
food processing methods and packaging materials

Food packaging design: how to comply with food processing methods?

Food packaging, evidently, needs to be as safe as it is appealing. Food processing methods greatly determine packaging requirements and, hence, food packaging designs. This article provides an overview of the packaging implications of the most common food processing methods.
Tiffany’s clever product packaging design

How brand power starts with clever product packaging

When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]
deceptive packaging

‘Deceptive’ packaging: can you show ingredients that aren’t included?

Designing packaging for children’s products can be great fun, but it is not without challenges – especially when it comes to food packaging. Danone experienced that first-hand with its packaging for Danonino yogurt, which recently came under fire in France. Foodwatch, a non-profit organisation that, to put it in their own words, “exposes food-industry practices […]
FDA food label regulations

How to comply with changing FDA food label regulations

In response to the US Food and Drug Administration’s (FDA) new Nutrition Facts label for packaged foods, Esko has introduced a series of handy tools and methods to help manufacturers comply with all the latest FDA food label regulations.

Simply the best! Top 5 pharmaceutical packaging designs

Patient compliance, GMP compliance, anti-counterfeit measures, shelf-appeal, … Pharmaceutical packaging designers have plenty of boxes to tick before their design can hit the shelves, let alone sell, sell, sell! Still, every so often we come across a pharmaceutical packaging concept that stops us in our tracks. So, of course, we could not resist compiling a […]