These articles are part of the "Product packaging" category
You may think you’re not one to be tempted by a fancy packaging design – it’s the contents that count, right? – but neuromarketers say otherwise. And they may be on to something. Bridging the field of consumer behavior studies and neuroscience, neuromarketing states that a consumer is more likely to (re)purchase a product if […]
Confectionery packaging is always a treat! Especially in the United States where snacks and sweets fuel the economy. According to the American National Confectioners Association, the following fascinating trends are defining the confectionary landscape as we speak. 1. Candy for one, please What do you get when you combine a growing number of single-person households […]
Food shopping today is all about convenience. Or at least it is four times a week on average for 95 percent of British consumers, according to a study by packaging specialist Sun Branding Solutions. As hot fast food ‘to go’ becomes increasingly popular, supermarkets and food chains are adapting their food offer accordingly and, consequently, […]
Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
Snacking is on the rise, yet so is the demand for healthy foods. Both time-pressed and health-conscious, millennial consumers are acquiring a taste for packaging design that helps them have their cake and it eat too (pun intended, yes). Or why no snack packaging designer should ignore the following up-and-coming packaging design trends!
Amid increasingly stringent security regulations and an alarmingly high number of fake products on the market, anti-counterfeiting technologies are the latest trend to take the packaging industry by storm. According to Smithers Pira, the anti-counterfeit packaging market is set to grow at a compound annual growth rate of 5.3 percent, reaching 3.6 billion USD by 2022.
Golden times lie ahead for the food and beverage packaging industry, in Europe as well as North America. Smithers Pira expects packaged food and drink consumption in Europe will grow 3 percent annually to 953 billion packages by 2020. Along similar lines, the market research firm projects volume consumption in North America to reach 551.32 […]
Everyone knows how easily children mistake medicine for sweets. That’s why, next to continuously reminding parents and caretakers to keep medication out of children’s sight and reach, pharmaceutical manufacturers rely on packaging designers to come up with pharmaceutical packaging that is childproof. Never ceasing to innovate, the industry has come up with a wide array […]
While consumers do love their glass of wine, they won’t just settle for any old wine packaging with a classy sounding name on the label. The best way to spot a quality wine, according to them? The type of closure tells all. No less than 97 percent of U.S. consumers are convinced that the best […]
Pharma packaging design is due for a makeover, thanks to a new EU regulation that will come into effect in February 2019. The Falsified Medicines Directive will cost the pharmaceutical industry more than 5 billion euros; a major investment for which patients can’t be charged. Reportedly 82 percent of manufacturers are taking the necessary measures […]
Each year, about 1.3 billion tons of food is wasted. U.S. consumers alone throw away 36 million tons, or a staggering 40 percent of the food they purchase. That’s enough to feed every starving person in the world and still have leftovers. The reason why we throw away so much food? All too often, expiration […]