“Pharmaceutical packaging is Tetris. Stop playing it like chess.” This quote from Peter Schmitt, managing director of a US-based packaging company, speaks to the need for a mindset shift in pharma packaging. The ‘chess way’ of thinking is to think causally, with singular, consequential movements. In Tetris, things just get faster, with many different inputs […]

Nike® is one of the most valuable – and one of the most famous – clothing brands in the world. In 2017, its Global Football Division started using Esko’s Studio for packaging design, leading to considerable improvements in user-experience, concept communication and time-savings. Read the full story here “We definitely save time and it has […]

According to 94% of senior CPG marketing decision makers, appealing to today’s consumers requires Brand Owners to respond to consumers’ needs in almost in real time. However, updating digital marketing vehicles is relatively quick; making changes to physical packaging to incorporate customer feedback is a different proposition entirely. New report outlines gap between digital and […]

When talking to Brand Owners, the same issues arise time and time again. There is a lack of control and visibility over the whole artwork development and approval process, leading to delays, errors and even recalls. It is not surprising that many CPG Brand Owners are turning to packaging management software to solve this. However, […]

Marketing asset management systems help brand teams to centralize their content, streamline their creative workflow and increase collaboration. Many of the below issues point to a need for a marketing asset management platform that incorporates packaging. How many of these do you say ‘yes’ to? Do you have trouble locating your marketing and packaging assets? […]

The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]

Esko Studio now integrates with KeyShot. This integration improves the appearance of physical goods such as plastics, liquids, metals and glass for realistic pack shots. The combined solution provides the best of both worlds for Brand Owners and Pre-Media: print modeling plus realistic, high-resolution rendering, in a short amount of time. Realistic pack shots made […]

Software used during the design, review and testing stages of packaging development can unlock the key to something truly differentiated. Software is… crucial for creativity Packaging design software can now realistically model the end product from any substrate, color, printing methods and materials and visualized in hyper-realistic 3D. Popular packaging 3D shapes can be accessed […]

Great news for all you 3D packaging design professionals out there! Studio has had a make-over, resulting in the launch of Esko Studio 16. It’s speedier, more efficient, and it comes with a series of new features to boot. Continue reading to learn all you need to know about this innovative piece of 3D packaging […]

It takes a lot of money, time and effort to create a packaging design, develop a prototype, make the necessary adjustments, get it on the shelves and finally into the consumer’s shopping cart. If you’re in the packaging industry, you know what we’re talking about, right? It’s no wonder that more and more packaging designers […]

A lot goes into a great packaging design. It has to look amazing, obviously, but it also needs to include all the important product details, be easy to open, preserve the product until the expiry date, take in as little shelf space as possible, … In a bid to meet the ever-increasing stringent demands of […]