When talking to Brand Owners, the same issues arise time and time again. There is a lack of control and visibility over the whole artwork development and approval process, leading to delays, errors and even recalls. It is not surprising that many CPG Brand Owners are turning to packaging management software to solve this. However, […]

Marketing asset management systems help brand teams to centralize their content, streamline their creative workflow and increase collaboration. Many of the below issues point to a need for a marketing asset management platform that incorporates packaging. How many of these do you say ‘yes’ to? Do you have trouble locating your marketing and packaging assets? […]

The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]

Esko Studio now integrates with KeyShot. This integration improves the appearance of physical goods such as plastics, liquids, metals and glass for realistic pack shots. The combined solution provides the best of both worlds for Brand Owners and Pre-Media: print modeling plus realistic, high-resolution rendering, in a short amount of time. Realistic pack shots made […]

Software used during the design, review and testing stages of packaging development can unlock the key to something truly differentiated. Software is… crucial for creativity Packaging design software can now realistically model the end product from any substrate, color, printing methods and materials and visualized in hyper-realistic 3D. Popular packaging 3D shapes can be accessed […]

Great news for all you 3D packaging design professionals out there! Studio has had a make-over, resulting in the launch of Esko Studio 16. It’s speedier, more efficient, and it comes with a series of new features to boot. Continue reading to learn all you need to know about this innovative piece of 3D packaging […]

It takes a lot of money, time and effort to create a packaging design, develop a prototype, make the necessary adjustments, get it on the shelves and finally into the consumer’s shopping cart. If you’re in the packaging industry, you know what we’re talking about, right? It’s no wonder that more and more packaging designers […]

A lot goes into a great packaging design. It has to look amazing, obviously, but it also needs to include all the important product details, be easy to open, preserve the product until the expiry date, take in as little shelf space as possible, … In a bid to meet the ever-increasing stringent demands of […]

Taking a picture is child’s play, but getting that picture to look exactly the way you want in print certainly isn’t. Colors not only look different depending on the monitor you are viewing them on, but also behave differently depending on the substrate they’re printed on. That’s why, instead of just guessing and crossing their […]

Barcodes are omnipresent, and it’s hard to find any packaging without at least one of them printed on the side or attached somewhere. The simplicity, universality and low cost of barcodes are the reasons that barcodes haven’t been replaced in automatic identification and data capture (AIDC). The fact that they are easy to use doesn’t […]

Virtual store simulation technology is taking the world of market research by storm. Packaging designers, manufacturers and retailers everywhere are using it to better understand the consumer’s in-store behavior without having to conduct actual field research. Although virtual store simulation software requires a considerable investment at first, the advantages it offers in the long run […]