These articles are part of the "Packaging design" category
Spring has finally sprung! And what better excuse for a packaging design make-over than the changing of the seasons? If you’re a marketing wiz, you might even argue that making minor changes to packaging designs every season is crucial to keep sales up. Are you looking to give your packaging design a lovely spring theme? […]
There is something about soap that gets packaging designers to ramp up their skills and go that little bit further to amaze the consumer. Curious to see which designs the wonderful world of soap packaging has been boasting lately? So were we! We browsed through all the latest and got our top 6 of soap […]
More than 3,400,000,000 people worldwide own a smartphone. By 2021, that figure is expected to double. It is no wonder, then, that there is a revolution going on in the world of interactive packaging, with more and more brands and packaging designers establishing a connection between packaging and the consumer and the consumer via the […]
It may look like a plastic bottle from afar, but make no mistake: the Tetra Evero Aseptic bottle is made of carton. Developed specially for milk and other dairy fluids, it is the first aseptic carton bottle able to preserve oxygen-sensitive enrichments, thanks to new oxygen barrier properties.
Forget expensive advertising campaigns! Nothing beats a creative packaging design with a dash of humor to stop busy consumers in their tracks. Stuck for inspiration? We’ve collected plenty of attention-grabbing examples, so sit back and enjoy the browse!
There’s something about walking through a candy aisle that makes us feel like children again, isn’t there? Is it a simple case of nostalgia? Is it because our taste buds will never grow tired of all that sweet creaminess and crunchiness? Yes. But not only that. The packaging matters just as much as the candy […]
Even the crème de la crème of packaging designers cannot help but admit their defeat from time to time. The packaging industry, after all, is shaped by an endless series of trends – each one more volatile than the last – not to mention ever-changing technology and seasonal opportunities. Is your instinct telling you that […]
Football fans all over America are counting the days until the Super Bowl kickoff on February 5. Are you one of them? And do you love to party hardy with a bag of potato chips in one hand and a beer in the other? Then you’re in for a treat this year! Frito-Lay’s Tostitos brand […]
Striking that perfect balance between trendy, traditional and avant-garde is what packaging design is all about. Every self-respecting packaging designer knows that blindly following trends is not the way to impress clients. And, ironically enough, ignoring trends altogether is not going to wow clients either – not to mention the consumer. Are you aware of […]
As the years go by, so do consumer preferences. Consequently, packaging designers are continuously on the lookout for the next trend to give their designs that coveted edge. But, as 2016 has officially ended … we thought we’d have ourselves a Throwback Thursday. Do you recall the packaging trends that stocked retail shelves a year […]
Coming up with a successful product packaging design means taking into account multiple factors. Practical issues and technicalities aside, there are many trends that can make or break your design. Colours in particular change every season, but, fortunately, if you incorporate trend colours, you’ll rarely have to make dramatic changes to your design. Continue reading […]