Packaging Innovation
These articles are part of the "Creative packaging" category

Thirsty for inspiration? 5 creative beverage packaging designs!

Year after year, summertime equals incredibly creative beverage packaging design. With all the new drinks being launched in what is the high season for beverage manufacturers, packaging designers go out of their way to create visual masterpieces that will drown out their competitors for sure. Scroll on to discover some of the best beverage packaging […]

From clean to cute: 6 savvy soap packaging designs

There is something about soap that gets packaging designers to ramp up their skills and go that little bit further to amaze the consumer. Curious to see which designs the wonderful world of soap packaging has been boasting lately? So were we! We browsed through all the latest and got our top 6 of soap […]

7 creative packaging designs that will make you smile!

Forget expensive advertising campaigns! Nothing beats a creative packaging design with a dash of humor to stop busy consumers in their tracks. Stuck for inspiration? We’ve collected plenty of attention-grabbing examples, so sit back and enjoy the browse!

Creative packaging: digital print finishing is taking over

Packaging designers are continuously exploring new print finishing options to give their designs that little extra creative edge. Metallic embellishments and embossing always prove particularly popular when the holiday season is right around the corner, while intricate die-cut patterns make for alluring packaging designs all year round. In terms of print finishing technology, analog is […]

Our top 5 tips for your Halloween packaging design

Shudder and tremble! The time of spooky packaging designs is near! Are you looking forward to adorning your packaging with cobwebs, ghosts, monsters, … and the like? Then you’re in for a real treat. We’ve put together a short but sweet overview of the coolest Halloween packaging designs, as well as some handy tips to […]

Do the best packaging designs really come in pairs?  

Earlier this year, packaging designers for Kirin Company (a Japanese beverage company) and Glico (a Japanese candy manufacturer) released the fruits of their cooperation into the world. The design teams had worked together to create inspiring packaging for Kirin’s ‘Teagurt’ (a mixture of yogurt and tea) and Glico’s ‘Pocky Lemon Love’ (lemon-flavored biscuit sticks). Which, […]

The 3 most fantastic flexible packaging designs of 2016

Flexible packaging is fab! The possibilities in terms of graphic design are endless, the technology continues to advance, and the results will never cease to amaze both the packaging industry and the consumer. So, naturally, we couldn’t help but compile a top 3 of the best of the best flexible packaging designs 2016 offered us […]
Diet Coke unique and creative packaging design

Check out Diet Coke’s most creative packaging design to date!

On February 1, The Coca-Cola Company launched millions – that’s right, millions – of new creative packaging designs for Diet Coke, as part of the ‘It’s Mine’ campaign in the United States. No two designs are the same, thanks to Coca-Cola’s collaboration with HP. “We’re inviting fans to choose from millions of unique Diet Coke […]
flexographic printing inks

Flexographic printing: the coolest inks ever made!

When flexography made its way to mainstream printing back in 1990, it opened up a whole new world of possibilities for creative packaging design. Designers not only had a wide range of printing substrates (including plastic, cellophane and metallic film) to choose from, but they also had a broad selection of innovative inks at their […]
Creative packaging design

Want to stand out on the shelves? 3 tips for creative packaging design

Is your company looking for ways to minimize packaging costs? If so, then you’re probably missing out on some great opportunities. Packaging, after all, is not just something that holds your product. Most of the times, packaging is what attracts consumers to a product in the first place. Moreover, packaging is often a deciding factor […]
Packaging design isn't always what it seems

Packaging design: things aren’t always what they seem

Packaging design goes beyond ensuring that consumers can safely transport products from the store to their home. It’s about making a product stand out on the shelves, getting consumers to pick up the product and convincing them to purchase it. It’s common knowledge among packaging industry professionals that more than half of consumers buy a […]