Packaging Innovation
These articles are part of the "Packaging design" category
digital packaging design millennial consumers

Digital packaging designs win over millennial consumers

Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]
innovative pharmaceutical packaging

4 innovative pharmaceutical packaging concepts

In the world of pharmaceutical packaging constant innovation is key to ensure patient safety. Taking the right dose of the right medication at the right time isn’t always easy, but that’s where these innovative pharmaceutical packaging concepts come in.
milk packaging design

Look at mmmme! Milk packaging design that stands out

There used to be a time when there was milk and there was, well, milk. Today, however, consumers are offered a choice between soy milk, organic milk, lactose-free milk, low-fat milk, reduced-fat milk, fat-free milk, … Well-aware of the sea of milk that is also known as the dairy aisle, dairy brands are turning to […]
innovative plastic water bottle design

Is this the most refreshing plastic water bottle design yet?

Plastic water bottles are usually thrown away when empty, or reused once or twice at the most. Steven Klein decided it was time to change that. Were you one of those kids who made the craziest K’nex constructions? Then you’re going to love this.

Thirsty for inspiration? 5 creative beverage packaging designs!

Year after year, summertime equals incredibly creative beverage packaging design. With all the new drinks being launched in what is the high season for beverage manufacturers, packaging designers go out of their way to create visual masterpieces that will drown out their competitors for sure. Scroll on to discover some of the best beverage packaging […]
healthcare packaging design

What defines user-friendly healthcare packaging? 

Next to adhering to numerous regulatory guidelines, healthcare packaging designers nowadays also have to live up to the consumer’s growing expectations. Most patients and caregivers consider user-friendly healthcare packaging a given, so it’s vital for designers and manufacturers to keep pace with the latest trends and innovative technologies. Is your healthcare packaging design as user-friendly […]
braille packaging design

Is your packaging design blind to the visually impaired? 

Braille information on pharmaceutical packaging is a given these days, but the same cannot be said for other types of product packaging. Aiming to highlight the issue, Swedish packaging designer Alexandra Burling created Color Me Blind: attractive packaging design for the visually impaired.
innovative packaging sunscreen applicator

Innovative packaging: here comes the sunscreen applicator!

Few things are more annoying than arriving at your holiday destination with a bag of clothes soaking in sunscreen, right? Damn those leaky tubes and squeeze bottles! And then, to make matters worse, you have to ask a complete stranger at the beach to rub what’s left of the sunscreen on your back because you’re […]

Forget carbon-neutral. This packaging is carbon-negative!

The delivery sector is not exactly the most sustainable industry out there, isn’t it? Still, delivery companies who want to stay ahead of the game acknowledge the importance modern consumers attach to sustainability. Take myHermes, for instance. Constantly searching for new ways to make its organization as green as possible, the delivery company recently came […]
packaging designers are leaders

Why packaging designers are leaders at heart

While society doesn’t consider designers to be leaders, a great deal of designers actually do exhibit a fair share of leadership qualities. They just don’t seem to get the credit they deserve for the leadership they demonstrate. Ronald Voigt compared the average designer’s personality traits to the Myers-Briggs Type Indicator (MBTI) and made some interesting […]
innovations against counterfeit drug packaging

The battle against counterfeit drug packaging continues

The pharma industry’s fight against counterfeit drugs is long from over. International investigations reveal alarming figures: at least 10 percent of all drugs sold worldwide are counterfeited, costing pharmaceutical manufacturers over 10 billion euros annually – not to mention the dangers patients are being exposed to every day. Called upon to help identify and prevent […]