These articles are part of the "Packaging design" category
With February right around the corner, pharma companies and their packaging designers are scrambling to meet the Falsified Medicines Directive. As of February 9, 2019, each prescription drug packaging circulating in the EU must feature a 2D data matrix code enabling wholesalers and pharmacists to track it across the entire value chain. The packages must […]
Brand packaging design may not be rocket science, but it doesn’t take a rocket scientist to figure out that today’s competitive landscape does make it pretty challenging, to say the least. As the number of brands vying for the consumer’s attention grows by the day, no packaging designer can afford to be guilty of the […]
Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without.
From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]
Now that we’re midway through 2018, this is the perfect moment to look back on the graphic design trends that have taken center stage on the packaging scene so far. The verdict? 2018 is all about taking risks!
A big part of staying in the increasingly competitive packaging game is knowing when it’s time to let go. Of design trends, that is. Read on to discover which packaging design trends are falling out of fashion in 2018.
Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]
Online shoppers may not always know what they want, but they do know they want it delivered to their doorstep in a matter of hours, in pristine condition and, preferably, wrapped in packaging so amazing they just have to make an unboxing video to share it with their followers. With over 2.5 billion consumers currently […]
Unboxing videos are more than just product reviews. They’re an incredible – not to mention free – opportunity for brands and designers to go viral. Did you know 1 in 5 consumers have watched at least one unboxing video? And that 4 in 10 are inclined to share their purchase on social media if it […]
Who run the world? Consumers! And not just the female ones (sorry, Beyoncé). If there’s any phenomenon driving innovation in packaging design, it’s beyond doubt the ever-changing consumer landscape and all the trends it yields. Need inspiration for your next innovative packaging design? Look no further! Paying attention to these five consumer trends is bound […]
As the average life expectancy increases and the economy globalizes, the pharma industry continues to evolve – as does the pharma packaging supply chain. So how about you? Will your pharma packaging be able to keep up with expectations? Read on to discover which challenges lie ahead.