These articles are part of the "Packaging design" category
From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]
Now that we’re midway through 2018, this is the perfect moment to look back on the graphic design trends that have taken center stage on the packaging scene so far. The verdict? 2018 is all about taking risks!
A big part of staying in the increasingly competitive packaging game is knowing when it’s time to let go. Of design trends, that is. Read on to discover which packaging design trends are falling out of fashion in 2018.
Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]
Online shoppers may not always know what they want, but they do know they want it delivered to their doorstep in a matter of hours, in pristine condition and, preferably, wrapped in packaging so amazing they just have to make an unboxing video to share it with their followers. With over 2.5 billion consumers currently […]
Unboxing videos are more than just product reviews. They’re an incredible – not to mention free – opportunity for brands and designers to go viral. Did you know 1 in 5 consumers have watched at least one unboxing video? And that 4 in 10 are inclined to share their purchase on social media if it […]
Who run the world? Consumers! And not just the female ones (sorry, Beyoncé). If there’s any phenomenon driving innovation in packaging design, it’s beyond doubt the ever-changing consumer landscape and all the trends it yields. Need inspiration for your next innovative packaging design? Look no further! Paying attention to these five consumer trends is bound […]
As the average life expectancy increases and the economy globalizes, the pharma industry continues to evolve – as does the pharma packaging supply chain. So how about you? Will your pharma packaging be able to keep up with expectations? Read on to discover which challenges lie ahead.
Trying before buying is all well and good if consumers actually purchase the product, but in many cases products that have been opened in-store only end up sitting on the shelves until they expire – would you buy something that’s evidently been opened by some stranger? Enter the tamper-evident packaging trend, which not just prevents […]
Luxury is in the eye of the beholder – yet there are plenty of materials, colors, fonts, shapes, … designers typically use to create luxury packaging that exudes pure style and prestige. Stuck for inspiration? You can’t go wrong with the luxury packaging design trends we’ve got lined up for you!
Some 20 years ago, buying something by simply clicking a button on a screen seemed like something from a sci-fi novel to most. Today, we can’t imagine the world without e-commerce and all the opportunities it offers to brands and retailers. However, some things haven’t changed. Buying online is still a leap of faith for […]