Packaging Innovation
These articles are part of the "Packaging design" category
packaging design testing tips

Why product innovation calls for packaging design testing

  Consumers know what they want these days – and brands are happy to oblige by offering them an increasingly vast range of products, not rarely tailored to the consumer’s personal specifications. But while much is being invested in product innovation, brand packaging design often either remains identical or is changed without testing the effects […]
sign up for the dupont packaging awards 2018

Final call to sign up for the DuPont packaging awards!

The DuPont Awards for Packaging Innovation are globally acknowledged as one of the most prestigious awards in the packaging industry. If you want to have a chance at winning this globally acknowledged award this year, now is the time to sign up! The entry deadline is April 12. The jury also expects to receive a […]
Pantone spring 2018 color trends

Spring 2018 is here! These are the new Pantone color trends

With every new season comes a brand-new set of Pantone color trends that shape fashion, interior styles and, naturally, packaging design! Now that spring 2018 is finally here, it’s time to say goodbye to burnt (yet delicious) hues like Tawny Port, Butterum and Autumn Maple and start afresh. One thing’s for sure: Pantone’s most recent […]
10 things the best innovative packaging designs have in common

10 things the best innovative packaging designs have in common

Do you ever wonder what packaging designs will look like ten years from now? One thing’s for sure: there are plenty of disruptive forces at work, driving innovation in packaging and thus encouraging the retail landscape to evolve at full speed. Smithers Pira expects the global packaging market’s value will reach 1 trillion USD by […]
baby product packaging design

Innovative baby product packaging design? Child’s play!

Having a baby requires adjusting to a completely different lifestyle and the challenges that come with it. If it’s your first, you also suddenly find yourself part of a whole new group of consumers called young parents. And being part of that group means you have questions. Many questions. “Is this product the right age […]
pharmaceutical packaging design for e-commerce

Is your pharma packaging design ready to go ‘viral’?

The rise of e-commerce has made supply chains more complex – and prone to counterfeiting – than ever before. The pharmaceutical industry is no exception, with the FDA estimating that about 10 percent of all pharmaceuticals sold globally are counterfeit. As the number of counterfeit pharmaceuticals circulating the world continues to climb, manufacturers and pharmaceutical […]
Packaging suppliers turn to serialization to safeguard brands

Packaging suppliers turn to serialization to safeguard brands

Did you know 1 in 5 consumers refuses to purchase any products from a company that suffered a food recall? Meanwhile, the amount of counterfeit products on the global market is forecast to increase 3 percent annually over the next five years. In the US alone, food recalls have increased 400 percent in the past […]
self-heating food packaging is trending

Self-heating food packaging is getting hotter and hotter

Nothing beats a hot meal, especially when you don’t have time to cook. Ah, the joy of microwaving! But there’s only so much you can do with your packet of soup, instant pasta or any other type of ready meal that needs heating when you’re in your car, on the train, or worse: when your […]
4 smart solutions for anti-counterfeit packaging designers

4 smart solutions for anti-counterfeit packaging designers

As if adhering to FDA and GMP guidelines isn’t challenging enough, more and more pharmaceutical packaging designers pay special attention to making their designs counterfeit-proof. They do so because they, quite rightly, deem it not only essential to sales but also to safeguard the consumer’s health and, hence, the reputation of the manufacturer. Experts believe […]
gender neutral packaging design

Trend alert: gender-neutral packaging design

‘Blue for a boy and pink for a girl’ has been an unwritten rule for decades, but it seems the packaging industry is finally moving away from traditional gender colors. Gender-neutral packaging design, and hence a gender-neutral color palette, is trending. What is causing this interesting shift toward unisex packaging design? And what exactly does […]
packaging design trends 2018

4 packaging design trends that will mark 2018 worldwide

2018 is right around the corner! Are you determined to start the new year inspired and well-prepared? This article gives an overview of the most important global packaging trends that affected brands, retailers, consumers and packaging designers in 2017 and are likely to continue in 2018.