Packaging Innovation
These articles are part of the "Packaging design" category
packaging design trends 2018

4 packaging design trends that will mark 2018 worldwide

2018 is right around the corner! Are you determined to start the new year inspired and well-prepared? This article gives an overview of the most important global packaging trends that affected brands, retailers, consumers and packaging designers in 2017 and are likely to continue in 2018.
amorepacific DuPont innovative packaging design awards 2017b

These were the best innovative packaging designs of 2017

There’s no denying 2017 was another year filled with mind-blowing packaging designs. So, with the new year coming closer, we thought we’d have ourselves a little TBT! (That’s short for Throwback Thursday, in case you didn’t know. It’s a Millennial thing.) According to the good people of the DuPont Awards for Packaging Innovation – and […]
Test your packaging design before you launch

Test your packaging design before you launch! 3 steps

Finally decided to stop tweaking and release your packaging design into the world? We know, it’s always a bit of a gamble. But there’s no reason to risk things more than you should! By testing your packaging design before launching, you can turn what would otherwise be a wild guess into a calculated risk, boosting […]
3 ways pharmaceutical packaging can help patients self-inject

3 ways pharmaceutical packaging can help patients self-inject

While self-injection is an ongoing trend in the pharmaceutical industry – more than 3.5 prefilled auto-injectors are produced worldwide each year – a recent study by the University of Texas Medical Branch found that a whopping 84 percent of patients fail to properly self-inject. In a bid to boost patient compliance, more and more pharmaceutical […]
Pharmaceutical packaging design for elderly consumers

Pharmaceutical packaging design for elderly consumers

By 2060, the number of American consumers over 64 will have more than doubled: from 46 million to at least 98 million. Packaging designers will be challenged more than ever to supply their main target audience with pharmaceutical packaging formats that are not only hermetically sealed and tamper-proof, but also easy to open. Removing restrictive […]
scented packaging is trending

Smells like a sale! Scented packaging is trending

Although our sense of smell is not as sharp as that of many animals, the impact it has on our purchasing behavior is not to be underestimated. Just catch a whiff of hot chocolate, fresh-cut grass or that new book smell and you’ll find yourself immersed in a flurry of (childhood) memories. There’s simply no […]
digital packaging design millennial consumers

Digital packaging designs win over millennial consumers

Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]
innovative pharmaceutical packaging

4 innovative pharmaceutical packaging concepts

In the world of pharmaceutical packaging constant innovation is key to ensure patient safety. Taking the right dose of the right medication at the right time isn’t always easy, but that’s where these innovative pharmaceutical packaging concepts come in.
milk packaging design

Look at mmmme! Milk packaging design that stands out

There used to be a time when there was milk and there was, well, milk. Today, however, consumers are offered a choice between soy milk, organic milk, lactose-free milk, low-fat milk, reduced-fat milk, fat-free milk, … Well-aware of the sea of milk that is also known as the dairy aisle, dairy brands are turning to […]
innovative plastic water bottle design

Is this the most refreshing plastic water bottle design yet?

Plastic water bottles are usually thrown away when empty, or reused once or twice at the most. Steven Klein decided it was time to change that. Were you one of those kids who made the craziest K’nex constructions? Then you’re going to love this.

Thirsty for inspiration? 5 creative beverage packaging designs!

Year after year, summertime equals incredibly creative beverage packaging design. With all the new drinks being launched in what is the high season for beverage manufacturers, packaging designers go out of their way to create visual masterpieces that will drown out their competitors for sure. Scroll on to discover some of the best beverage packaging […]