These articles are part of the "Labels and tags" category
Did you know more than half of consumers consider fast response times to issues and requests the most important part of a brand experience? Consequently, marketers believe that changes to labels should be implemented in two weeks or less in order to live up to consumers’ high expectations. Fortunately, there’s no reason why you wouldn’t […]
Food scandals around the world, along with a growing consciousness of healthy living in general, have caused consumer confidence in the food industry to falter. Hungrier than ever for natural ingredients, more and more consumers are keeping an eye out for so-called clean labels. Big brands, including McDonald’s, Kellogg and Nestlé, have already committed to […]
While food labeling regulations are becoming stricter each day, alcoholic beverages in the UK somehow managed to fly under the radar – until now. To put a stop to what they call the consumer’s ‘awareness vacuum’ on the health effects of alcohol, the Royal Society for Public Health (RSPH) is now urging drink manufacturers to […]
Consumer behavior is a complex and ever-changing phenomenon. One factor that seems to remain constant, however, is the consumers’ willingness to improve their dietary habits. A survey by Leatherhead Food Research which questioned 1,061 respondents shows nearly half of US consumers consider health and nutrition among their top priorities. More specifically, 48 percent are […]
May 2016 saw the FDA significantly revise the nutrition facts label for the first time in over two decades. Large food manufacturers were given until July 2018 to adapt their labels accordingly, while smaller companies were given one extra year. However, having noticed enterprises struggling to meet the compliance deadlines, the FDA recently announced an […]
As consumers become more label-conscious and regulations surrounding clear-cut nutrition facts labels stricter, the beverage industry is working hard to bring healthier and tastier products to market. Recent FDA nutrition facts label changes affect beverages in various ways, from calorie levels to taste and even texture.
While consumers are more health-conscious than ever, less than half of them actually read labels before placing food products in their shopping carts. Marketers everywhere are now scratching their heads, because food labels are not just an informative medium subject to ever changing regulatory compliance rules but also a chance for brands to boost sales. […]
Remember when we talked about traffic light labels in the UK? They’re now coming to the rest of the EU! With a few minor changes, that is. Coca-Cola, Mondelez, Unilever, Nestlé, PepsiCo and Mars are paving the way for this innovative food labelling concept. While public health campaigners applaud the color-coded labels for their easy […]
Designing labels has never been an easy feat, but these days it’s particularly difficult as labels are often too small to contain every bit of information the consumer needs – or wants – to know. Another challenge label designers are facing today is counterfeiting, which means labels need to include both covert security measures (hidden […]
If you’re designing packaging for, let’s say, pickled pearl onions, shrink sleeves are probably something to steer clear from. When it comes to food packaged in jars, after all, consumers like to see the food they’re buying. But if you’re working on a packaging design for a food or drink that tends to be sold […]
There are numerous methods to print custom labels, but digital printing and flexographic printing are undoubtedly the most popular. Are you having trouble deciding which of these two printing methods best suits your custom labels? Read on and find out!