These articles are part of the "Brand consistency" category
A much anticipated event, this year Pantone has announced 16-1546 Living Coral as its color of the year. Described as ‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, it is said to ‘embrace us with warmth and nourishment to provide comfort and buoyancy in our […]
When Pantone named Ultra Violet Color of the Year 2018, no one expected brands would go so crazy with purple as they have. The reason? You may be surprised!
Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
Is your food or beverage brand well on track and ready to go global? Don’t forget to include packaging design in your market research! This article lines up four crucial factors to consider before finalizing your export strategy.
Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
Every packaging designer knows that finding the perfect balance between brand consistency and local customization is no easy feat. As brand identity and consumer confidence go hand in hand, it seems logical for brands to stick to one global look. However, with local markets come local challenges. Understanding consumers’ needs and expectations on a local […]
Free download: Building bridges to better packaging for brands Download our free Whitepaper to find out how to optimize your product packaging process. Streamline product packaging needs Reduce costs optimize internal and external communication & Manage approval cycles efficiently Manage lead time pressures Many of the pressures faced by Brand Owners today impact those who […]
When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
You have made the decision. You think your company will benefit from a marketing asset management system that incorporates packaging. You know the long-term gains it will bring for your brands and the organization as a whole. But where next? How do you go about finding the right system for your organization? What questions should […]
Packaging is a crucial element of the marketing mix, certainly for consumer packaged goods (CPG) brands. A well-packaged product can attract potential customers and influence their purchasing decisions, often without them even realizing it, which is why packaging is sometimes referred to as “the silent salesman.” This article outlines its sometimes underappreciated marketing value.