Packaging Innovation
These articles are part of the "Brand consistency" category

Driving digital transformation with the Esko Digital Maturity Model

Digitizing the process by which packaging is made is the key to delivering long-term business success. Improving operational processes, lowering costs and delivering client loyalty are all vital in whatever economic environment emerges from the current global crisis.  Esko recently unveiled its Digital Maturity Model (DMM) for Packaging Suppliers, a new program supporting companies on their journey to digital transformation. The five-stage maturity model is already helping businesses achieve success by making step wise, strategically correct decisions.  […]

Excited about Labelexpo 2019? Here’s what we’re looking forward to…

As a leading global provider of integrated solutions for label professionals, we can’t wait to showcase our latest portfolio of innovative products at this year’s Labelexpo Europe. But as well as shining a spotlight on our own products when we head to Brussels (24 to 27 September), we’re also looking forward to seeing the hundreds of other exhibits […]

Living coral – pantone color of the year

A much anticipated event, this year Pantone has announced 16-1546 Living Coral as its color of the year. Described as ‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, it is said to ‘embrace us with warmth and nourishment to provide comfort and buoyancy in our […]
brand color

Why so purple? The biggest brand color trend of 2018 explained

When Pantone named Ultra Violet Color of the Year 2018, no one expected brands would go so crazy with purple as they have. The reason? You may be surprised!
brand packaging design for online products

How does online shopping influence packaging design?

Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
brand packaging localization

How to get your food and beverage packaging ready to go global

Is your food or beverage brand well on track and ready to go global? Don’t forget to include packaging design in your market research! This article lines up four crucial factors to consider before finalizing your export strategy.
consumer loyalty

Make your brand packaging design the key to consumer loyalty!

Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
color consistency brand identity

Why a lack of color consistency will break any brand strategy

Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
brand packaging localization

3 best practices for brand packaging localization

Every packaging designer knows that finding the perfect balance between brand consistency and local customization is no easy feat. As brand identity and consumer confidence go hand in hand, it seems logical for brands to stick to one global look. However, with local markets come local challenges. Understanding consumers’ needs and expectations on a local […]

Connect all internal stakeholders & approvers in your packaging production

Free download: Building bridges to better packaging for brands Download our free Whitepaper to find out how to optimize your product packaging process. Streamline product packaging needs Reduce costs optimize internal and external communication & Manage approval cycles efficiently Manage lead time pressures Many of the pressures faced by Brand Owners today impact those who […]
How to achieve color consistency across the supply chain

How to achieve color consistency across the supply chain

When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.