Packaging Innovation
market research packaging industry
July 20, 2015

What do consumers want? They don’t know! Luckily, market research does …

No matter what product they’re looking for, consumers are always faced with an abundance of choices. So how can you know if consumers will buy your product instead of someone else’s? By conducting market research, that’s how!

Market research

Market research is more than simply asking friends and family what they think of your product. No matter how small your business may be, extensive market research will always provide you with valuable feedback and workable insights. And it’s not that hard to do, either. There are numerous ways to find out what impression your product leaves on consumers. Local events, for instance, present an ideal opportunity for showing your product to a test audience. Ask passers-by to fill out a survey in exchange for a mock-up or sample size of your product.

Focus, people!

If you are able and willing to spend a little more on market research, organizing focus groups can provide you with huge amounts of useful information. How does it work? A moderator has a small group of people engage with each other about their needs, preferences, purchasing habits and, of course, your product. At the end of the conversation, it is assessed whether the group consensus is in favor of your product.

Looks are important

No matter how much your consumer research group may love your product, your product won’t sell if they dislike the packaging design. In other words: don’t hesitate to change the packaging design in order to give people what they want. Standing out on the shelf is one thing, but it is important to remember that your product packaging can only be as unique as the consumer allows it to be.