Packaging Innovation
February 6, 2012

Apple's packaging room

Apple PackagingApple’s attention to detail stretches out far beyond the product itself and even encompasses the packaging where the products are shipped in. While packaging may seem secondary to most consumer electronics companies, Apple takes package design very seriously. It comes as no surprise then that, in addition to all their technical and design patents, Apple also has a number of patents on package design. For Apple, the user experience starts when picking up the box.  Anyone who has ever opened up an Apple product anytime in the last 15 years can attest that Apple’s packaging is elegant and intensively thought-out. Via NetworkWorld